Google Campaign Manager | Floodlight Creative Activity Dataset
Below are the measures and dimensions that ChannelMix considers standard for the Floodlight Creative Activity dataset. Data is available with a 1 day lag and the last 30 days of data will be pulled every day. Please note that floodlight data is only available for the last 60 days from Google Campaign Manager.
In order to activate this dataset, you will need to provide one floodlight ID per ChannelMix Profile in your connection in the ChannelMix Control Center. See the Google Campaign Manager | How to Connect article for more information on making a connection to Google Campaign Manager.
NOTE: The dimensions and metrics that are available in the Floodlight Report have a lot of compatibility rules that are applied by Google Campaign Manager. For this reason, only one standard dataset has been created using this report. Please feel free to send a ticket to the Platform Support team with the dimensions and metrics that you would like if you need to configure a different floodlight dataset.
This is an activate-able dataset through the ChannelMix Control Center.
| Field Name | Field Type | Description |
| Date | DATE | The date the activity occurred |
| Advertiser | STRING | Advertiser |
| Advertiser ID | STRING | Advertiser ID |
| Campaign | STRING | Campaign |
| Campaign ID | STRING | Campaign ID |
| Package/Roadblock | STRING | Package/Roadblock |
| Package/Roadblock ID | STRING | Package/Roadblock ID |
| Placement | STRING | Placement |
| Placement ID | STRING | Placement ID |
| Creative Type | STRING | Creative Type |
| Creative | STRING | Creative |
| Creative ID | STRING | Creative ID |
| Platform Type | STRING | The platform description. |
| Browser Platform | STRING | The browser that was used. |
| Site | STRING | The site where the ad was served. |
| Activity Group | STRING | A set of Floodlight activities that have been grouped together in Campaign Manager 360 for reporting purposes. |
| Activity Group ID | STRING | The ID for the Activity Group. |
| Activity | STRING | The activity that was completed. |
| Activity ID | STRING | Activity ID |
| Click Through Conversions | FLOAT | Number of times a conversion occurred for the ad, in the attribution window, following a click. |
| View Through Conversions | FLOAT | Number of times a conversion occurred for the ad, in the attribution window, following an impression. |
| Total Conversions | FLOAT | Number of times a conversion occurred for the ad, in the attribution window. |
| Total Revenue | FLOAT | The total amount of revenue attributed to conversions. |
| Click Through Revenue | FLOAT | The total amount of revenue attributed to click-through conversions. Revenue is calculated for Floodlight sales activities. |
| View Through Revenue | FLOAT | The total amount of revenue attributed to view-through conversions. Revenue is calculated for Floodlight sales activities. |
| Transaction Count | FLOAT | Counts all conversions, plus the total number of sales that take place and the total associated revenue. |
| Insert Date | TIMESTAMP | ChannelMix Field - When the row was inserted into ChannelMix. |
| ChannelMix Profile | STRING | ChannelMix Field - The descriptive name assigned to this data segment. |