MIM | Model Summary Dashboard Tab Overview

Overview

The Model Summary tab provides insight into what the ChannelMix Modeling Engine has learned about your marketing history. These results are what is informing the predictions and recommendations that are found in your Plan Performance dashboard tab. Use this dashboard tab to answer the following questions: 

1. How well is my prediction model performing? How accurate have the predictions been?
2. Which strategy (i.e, channel) has the greatest marginal return on ad spend?
3. When does my strategy (i.e, channel) start encounter diminishing returns on clicks, leads, transactions, etc.?

Supported Dashboards

• Cross Channel Paid Media Summary
• Digital Display & Video Performance
• Paid Social Performance
• Paid Search Performance
• Digital Marketing Pipeline (Leads or Ecom)
• Marketing to Sales Pipeline (Leads or Ecom)

Supported BI Tools

The Plan Performance Dashboard tab is available in Tableau and PowerBI.