Google Analytics 4 | Product – ChannelMix

Below are the fields ChannelMix considers standard for the Google Analytics 4 - Product dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

The campaign fields in this dataset are attributed to the Session. This may differ from the attribution settings of the Google Analytics property so if the event is marked as a "conversion event" then please be aware that the campaign information may differ from what is in the user interface.

Field Name	Type	Description
Report Date	DATE	The date the activity occurred.
Session Default Channel Grouping	STRING	The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'
Session Campaign Name	STRING	The marketing campaign name for a session. Includes Manual Campaigns and Campaigns from integration linkages like Google Ads and Search Ads 360.
Session Source	STRING	The source that initiated a session on your website or app.
Session Medium	STRING	The medium that initiated a session on your website or app.
Platform	STRING	The platform on which your app or website ran. (example: web, iOS, or Android)
Device Category	STRING	The type of device on which your website or mobile app ran. (example: Desktop, Tablet, or Mobile)
Landing Page	STRING	The page path and query string associated with the first pageview in a session.
Item Category	STRING	The first hierarchical category in which an item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category.
Item Name	STRING	The name of an item.
Item List Views	INTEGER	The number of times an item list was viewed.
Item List Clicks	INTEGER	The number of times users clicked an item that appeared in a list.
Item Views	INTEGER	The number of times an item's details were viewed.
Add to Carts	INTEGER	The number of times users added items to their shopping carts.
Checkouts	INTEGER	The number of times users started the checkout process.
Item Purchase Quantity	INTEGER	The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events.
Item Revenue	FLOAT	The total revenue from items only, excluding tax and shipping.
eCommerce Purchases	INTEGER	The number of times users completed a purchase.
Insert Date	TIMESTAMP	When the record was inserted into ChannelMix
ChannelMix Profile	STRING	A segment of a ChannelMix Client's data. For Google Analytics 4 the Profile is associated to a Google Analytics Property (may include filters applied as well)

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