Cross Channel Paid Media Performance | How to Use
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What is the purpose of this dashboard?
The Cross Channel Media dashboard aggregates all of your paid media efforts into a single dashboard to be able to report on campaign performance across channels. The measurement used for this dashboard is based on third-party pixels set up through your data source.
Out-of-the-box, this dashboard supports the following:
Business Questions Answered
- How is my overall funnel performance trending?
- How is my campaign performing across the various channels I’m advertising on?
- What channel/data source/campaign is contributing the most to my impressions, clicks, and media conversions?
- What channel/data source/campaign is most efficient in generating impressions, clicks, and media conversions?
- Which channel/data source/campaign was active in this time period?
- Of those active marketing strategies, what percentage were they live in this time period?
- Which media conversion are we generating the most?
- Which media conversion is returning the most value?
Visualize my entire paid media funnel from the marketing spend I’m incurring, to the media conversions I’m gaining, based on third party pixels. I can also see my % difference compared to prior year or period to indicate if my performance is improving or needs to be optimized.
This scorecard also shows you the conversion metrics and how much you’re paying per media conversion.
See how your different metrics trend over time and if they influence one-another. Choose to see the trends by day, week, month or quarter.
Performance Metrics by
Get a snapshot of how your different channels perform compared to each other all through the marketing funnel. You can filter this table to also see by channel type, source and campaign level. Identify which channels have the highest ROI using third party pixels.
Media Activity Timeline
This gives you an easy visual to be able to see what paid channels and data sources you have running compared to the time period you’re comparing against. This gives you a quick way to analyze why your performance could be up or down when comparing it to latest year.
Media Performance Metrics by
Use this crosstab to see how many days you’re active across each channel, platform and data source, along with the performance metrics off each.
Media Conversion vs Media Conversion Value
>The Media Conversion Detail dashboard provides insights into how your individual media conversions are performing. After reviewing your holistic performance, you can use this dashboard to report on an individual (or group of) media conversion(s) that is/are of interest. Click on a media conversion in the bottom table to filter your Media Conversion and Media Conversion Value scorecards and trendline visuals.
Performance by Media Conversion
Use this visual as a quick reference when comparing your media conversions from the data source UI to ChannelMix. This can help you easily identify which media conversions you want to include in your reporting.
Planning & Forecasting Tool
By referencing historical performance, and setting it as a baseline, use this tab to set budget goals and expectations for upcoming marketing. Answer business questions such as, how much budget do I need to achieve a goal of X?
Use the filters at the top of any tab to slice and dice your data by many different attributes and date ranges. Purchasing our tool, Keys, allows you to add even more.