ChannelMix | Website Event OneView
Overview
ChannelMix's Website Event OneView is designed to standardize website dimensions and KPIs across multiple web analytics platforms. The fields included in this dataset are selected to help tell a story about the events that users trigger on a website and describe what actions were taken during a website session. The data sources that are currently included or planned for implementation are:
- Google Analytics (Universal Analytics (GA3))
- Google Analytics 4
- Adobe Analytics
Activating these datasets will populate this OneView automatically:
- v_ga_event
- v_ga4_event
- v_adobe_analytics_event
- v_adobe_analytics_page
Google Analytics: Universal to GA4 Priorty
Websites that have both Universal and GA4 data will need to have a transition date to ensure ChannelMix doesn't report on the same website twice. A ChannelMix Profile will be used to determine what UA View and GA4 Property represent the same website data. The transition date will be the first date that ChannelMix has GA4 data available.
In other words, GA4 data for a single ChannelMix Profile will alwasy take priority over Univeral Analytics data from the same profile.
Google Analytics (Universal Analytics (GA3))
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Medium |
The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none). |
|
Source |
The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct). |
|
Campaign |
For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set). |
|
Channel |
The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings) |
|
ChannelMix Channel |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
|
Device Platform |
Not available in Universal Analytics |
|
Device Category |
The type of device: desktop, tablet, or mobile. |
|
Event Category |
The event category |
|
Event Action |
Event action |
|
Event Label |
Event label |
| Total Events | The total number of events, across all categories. |
| Conversions |
Unique Events - The number of unique events. Events in different sessions are counted as separate events. This field is disallowed in segments. |
| Version | A field created by ChannelMix to differentiate between Universal Analytics and GA4. The value is always "Universal Analytics" when data is from a Universal Analytics View. |
| Data Source | A field created by ChannelMix to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
|
Insert Date |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |
Google Analytics 4
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Medium |
Session Medium - The medium that initiated a session on your website or app |
|
Source |
Session Source - The source that initiated a session on your website or app |
|
Campaign |
Session campaign - The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns |
|
Channel |
Session default channel group - The session's default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
|
ChannelMix Channel |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
|
Device Platform |
The platform on which your app or website ran. (example: web, iOS, or Android) |
|
Device Category |
Device category - The type of device: Desktop, Tablet, or Mobile |
|
Event Category |
Event name - The name of the event |
|
Event Action |
Event name - The name of the event |
|
Event Label |
Event name - The name of the event |
| Total Events | Event count |
| Conversions | Conversions |
| Version | A field created by ChannelMix to differentiate between Universal Analytics and GA4. The value is always "GA4" when data is from a GA4 property. |
| Data Source | A field created by ChannelMix to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
|
Insert Date |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
A segment of a ChannelMix Client's data. For Google Analytics 4 the profile is associated to a Google Analytics Property |
Adobe Analytics (TBD)
Equivalent fields for Adobe are currently under review and will be implemented in the future.