Website Session OneView
Overview
The Website Session OneView is designed to standardize website dimensions and KPIs across multiple web analytics platforms. The fields included in this dataset are selected to help tell a story about the sessions that happen on a website. All fields are attributed to the activity that began an individual session. The data sources that are currently included or planned for implementation are:
- Google Analytics (Universal Analytics (GA3))
- Google Analytics 4
- Adobe Analytics
Activating these datasets will populate this OneView automatically:
- v_ga_session
- v_ga4_session
- v_ga4_event
- v_ga4_product
- v_adobe_analytics_event
- v_adobe_analytics_product
- v_adobe_analytics_session
Google Analytics: Universal to GA4 Priority
Websites that have both Universal and GA4 data will need to have a transition date to ensure the same website isn't reported twice. A Profile will be used to determine what UA View and GA4 Property represent the same website data. The transition date will be the first date that we have GA4 data available.
In other words, GA4 data for a single Profile will always take priority over Universal Analytics data from the same profile.
Google Analytics (Universal Analytics (GA3))
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Medium |
The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none). |
|
Source |
The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct). |
|
Campaign |
For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set). |
|
Channel |
The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings). |
|
Channel Strategy |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
|
Device Platform |
Not available in Universal Analytics |
|
Device Category |
Device category - The type of device: Desktop, Tablet, or Mobile |
| Landing Page | The first page in users' sessions, or the landing page. |
| Landing Page Base | A field created by using Landing Page and trimming any query parameters from the URL string. For example, "example.com/page?title" would become "example.com/page" |
| Sessions | The total number of sessions. |
| Engaged Sessions | Engaged Sessions are not provided in Universal Analytics; however, we provide a similar value with this function: (Sessions - Bounces) |
| Bounces | The total number of single page (or single interaction hit) sessions for the property. |
| Page Views | The total number of pageviews for the property. |
| New Users | The number of sessions marked as a user's first sessions. |
| Transactions | The total number of transactions. |
| Total Revenue | Transaction Revenue - The total sale revenue (excluding shipping and tax) of the transaction. |
| Item Quantity | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7 |
| Item Revenue | The total revenue from purchased product items |
| Conversion Name | The designated goal number in Universal Analytics |
| Conversions | The total number of completions for the requested goal number. |
| Version | A field created to differentiate between Universal Analytics and GA4. The value is always "Universal Analytics" when data is from a Universal Analytics View. |
| Data Source | A field created to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
| Insert Date | Time data was inserted into the table. |
|
Client ID |
Internal metadata |
|
Client Name |
The client associated with the data |
|
Profile ID |
Internal metadata |
|
Profile Name |
A descriptive name for the segment of data from each data source
|
Google Analytics 4
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Medium |
Session Medium - The medium that initiated a session on your website or app |
|
Source |
Session Source - The source that initiated a session on your website or app |
|
Campaign |
Session campaign - The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns |
|
Default Channel Grouping |
Session default channel group - The session's default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
|
Channel Strategy |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
|
Device Platform |
The platform on which your app or website ran. (example: web, iOS, or Android) |
|
Device Category |
Device category - The type of device: Desktop, Tablet, or Mobile |
| Landing Page |
Landing page + query string - The page path + query string associated with the first pageview in a session. |
| Landing Page Base | A field created by using Landing Page and trimming any query parameters from the URL string. For example, "example.com/page?title" would become "example.com/page" |
| Sessions | The number of sessions that began on your site or app (event triggered: session_start). |
| Bounces | Bounces are not provided in Google Analytics 4; however we provide a similar value with this function: (Sessions - Engaged Sessions) |
| Page Views | Views - The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events) |
| New Users | The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit). |
| Session Duration |
User engagement - The total amount of time (in seconds) your website or app was in the foreground of users' devices. |
| Transactions | Transactions - The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund. |
| Item Quantity | Items Purchased - The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events. |
| Item Revenue | The total revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. |
| Conversion_name | Name of the conversion event. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
| Conversions | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
| Conversion Value | Event Value. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
| Version | A field created to differentiate between Universal Analytics and GA4. The value is always "GA4" when data is from a GA4 property. |
| Data Source | A field created to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
| Insert Date | Time data was inserted into the table. |
|
Client ID |
Internal metadata |
|
Client Name |
The client associated with the data |
|
Profile ID |
Internal metadata |
|
Profile Name |
A descriptive name for the segment of data from each data source
|