Google Analytics 4 | Sessions Hour
Below are the fields ChannelMix considers standard for the Google Analytics 4 - Session Hour dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
The campaign fields in this dataset are attributed to the Session. This may differ from the attribution settings of the Google Analytics property so if you are comparing conversion counts or values to Google Analytics interface please consider that attribution settings may result in different conversion results.
Field Name |
Type |
Description |
Report Date |
DATE |
The date the activity occurred. |
Hour |
INTEGER |
The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone. |
Session Default Channel Grouping |
STRING |
The session's default channel grouping is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display' |
Session Campaign Name | STRING | The marketing campaign name for a session. Includes Manual Campaigns and Campaigns from integration linkages like Google Ads and Search Ads 360. |
Session Source | STRING | The source that initiated a session on your website or app. |
Session Medium | STRING | The medium that initiated a session on your website or app. |
Platform | STRING | The platform on which your app or website ran. (example: web, iOS, or Android) |
Device Category | STRING | The type of device on which your website or mobile app ran. (example: Desktop, Tablet, or Mobile) |
Sessions | INTEGER | The number of sessions that began on your website or application. |
New Users | INTEGER | The number of users who interacted with your site or launched your app for the first time. |
Engaged Sessions | INTEGER | The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. |
Screen Page Views | INTEGER | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events). |
User Engagement Duration | FLOAT | The total amount of time (in seconds) your website or app was in the foreground of users' devices. |
Transactions | INTEGER | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund. |
Total Revenue | FLOAT | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue). |
Conversions | FLOAT | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Set up and manage conversion events. |
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics 4 the Profile is associated to a Google Analytics Property (may include filters applied as well) |