MIM Overview | Where do the channels come from in the predictive model?

Channel Explanation

We sometimes get asked where the channel names come from in our predictive model. Well, the short answer is, your data! We use the channels from your Pipeline OneView to define the channels in the model.

If you return to your Pipeline Performance tab, you will see those channels in your Performance Metrics Table.

Sometimes if they come from different sources, we might see variations in the naming such as "Online Video" and "Video." More than likely these are the same channel. If you are unsure, you can reach out to us to review your channels. 

Dashboard Examples

Plan Performance Tab	Pipeline Performance Tab