ChannelMix | Website Session Hour OneView
Overview
ChannelMix's Website Session Hour OneView is designed to standardize website dimensions and KPIs across multiple web analytics platforms. The fields included in this dataset are selected to help tell a story about the sessions that happen on a website at an hourly level. All fields are attributed to the activity that began an individual session. The data sources that are currently included or planned for implementation are:
- Google Analytics (Universal Analytics (GA3))
- Google Analytics 4
- Adobe Analytics
Activating these datasets will populate this OneView automatically:
- v_ga_ecommerce_time_analysis
- v_ga4_session_hour
- v_adobe_analytics_product_hour
- v_adobe_analytics_session_hour
Google Analytics: Universal to GA4 Priorty
Websites that have both Universal and GA4 data will need to have a transition date to ensure ChannelMix doesn't report on the same website twice. A ChannelMix Profile will be used to determine what UA View and GA4 Property represent the same website data. The transition date will be the first date that ChannelMix has GA4 data available.
In other words, GA4 data for a single ChannelMix Profile will alwasy take priority over Univeral Analytics data from the same profile.
Google Analytics (Universal Analytics (GA3))
OneView Field Name |
Description |
Report Date |
The date the activity occurred. |
Hour |
The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone. |
Medium |
The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none). |
Source |
The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct). |
Campaign |
For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set). |
Channel |
The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings). |
ChannelMix Channel |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
Device Platform |
Not available in Universal Analytics |
Device Category |
Device category - The type of device: Desktop, Tablet, or Mobile |
Transactions | The total number of transactions. |
Version | A field created by ChannelMix to differentiate between Universal Analytics and GA4. The value is always "Universal Analytics" when data is from a Universal Analytics View. |
Data Source | A field created by ChannelMix to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
Insert Date |
When the record was inserted into ChannelMix |
ChannelMix Profile |
A segment of a ChannelMix Client's data. For Google Analytics 4 the profile is associated to a Google Analytics Property |
Google Analytics 4
OneView Field Name |
Description |
Report Date |
The date the activity occurred. |
Hour |
The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone. |
Medium |
Session Medium - The medium that initiated a session on your website or app |
Source |
Session Source - The source that initiated a session on your website or app |
Campaign |
Session campaign - The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns |
Channel |
Session default channel group - The session's default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. |
ChannelMix Channel |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
Device Platform |
The platform on which your app or website ran. (example: web, iOS, or Android) |
Device Category |
Device category - The type of device: Desktop, Tablet, or Mobile |
Sessions | The number of sessions that began on your site or app (event triggered: session_start). |
Engaged Sessions | The number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. |
Page Views | Views - The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events) |
New Users | The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit). |
Session Duration |
User engagement - The total amount of time (in seconds) your website or app was in the foreground of users' devices. |
Transactions | Transactions - The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund. |
Transaction Revenue | Purchase Revenue - The sum of revenue from purchases made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging. |
Conversions | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. |
Version | A field created by ChannelMix to differentiate between Universal Analytics and GA4. The value is always "GA4" when data is from a GA4 property. |
Data Source | A field created by ChannelMix to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
Insert Date |
When the record was inserted into ChannelMix |
ChannelMix Profile |
A segment of a ChannelMix Client's data. For Google Analytics 4 the profile is associated to a Google Analytics Property |
Adobe Analytics (TBD)
Equivalent fields for Adobe are currently under review and will be implemented in the future.