ChannelMix | Website Product OneView
Overview
ChannelMix's Website Product OneView is designed to standardize website dimensions and KPIs across multiple web analytics platforms. The data sources that are currently included or planned for implementation are:
- Google Analytics (Universal Analytics (GA3))
- Google Analytics 4
- Adobe Analytics
Activating these datasets will populate this OneView automatically:
- v_ga_ecommerce_product_behavior/v_ga_ecommerce_enhanced_product_behavior
- v_ga4_product
- v_adobe_analytics_product
Google Analytics: Universal to GA4 Priorty
Websites that have both Universal and GA4 data will need to have a transition date to ensure ChannelMix doesn't report on the same website twice. A ChannelMix Profile will be used to determine what UA View and GA4 Property represent the same website data. The transition date will be the first date that ChannelMix has GA4 data available.
In other words, GA4 data for a single ChannelMix Profile will alwasy take priority over Univeral Analytics data from the same profile.
Google Analytics (Universal Analytics (GA3))
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Medium |
Medium - The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none). |
|
Source |
Source - The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct). |
|
Campaign |
Campaign - For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set). |
|
Channel |
Channel Grouping - The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings) |
|
ChannelMix Channel |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
|
Device Platform |
Not available in Universal Analytics |
|
Device Category |
Desktop, laptop, mobile, tablet |
|
Item Category |
Product Category (non-Enhanced) - Any product variation (size, color) supplied by the ecommerce application for purchased items, not compatible with Enhanced Ecommerce. Product Category (Enhanced Ecommerce) - The hierarchical category in which the product is classified (Enhanced Ecommerce). |
|
Item Name |
The product name, supplied by the ecommerce tracking application, for purchased items. |
|
Item List Views |
Product List Views - Number of times the product appeared in a product list |
|
Item List Clicks |
Product List Clicks - Number of times users clicked the product when it appeared in the product list |
|
Item Views |
Product Detail Views - Number of times users viewed the product-detail page |
|
Adds To Cart |
Product Adds to Carts - Number of times the product was added to the shopping cart |
|
Removes From Cart |
Product Removes from Cart - Number of times the product was removed from the shopping cart |
|
Checkouts |
Product Checkout - Number of times the product was included in the check-out process |
|
Item Purchase Quantity |
Item Quantity - Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7. |
|
Item Revenue |
The total revenue from purchased product items. |
|
eCommerce Purchases |
Unique Purchases - The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2. |
| Version | A field created by ChannelMix to differentiate between Universal Analytics and GA4. The value is always "Universal Analytics" when data is from a Universal Analytics View. |
| Data Source | A field created by ChannelMix to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
|
Insert Date |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |
Google Analytics 4
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Medium |
Session Medium - The medium that initiated a session on your website or app |
|
Source |
Session Source - The source that initiated a session on your website or app |
|
Campaign |
Session campaign - The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns |
|
Channel |
The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings). |
|
ChannelMix Channel |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
|
Device Platform |
The platform on which your app or website ran. (example: web, iOS, or Android) |
|
Device Category |
Device category - The type of device: Desktop, Tablet, or Mobile |
|
Item Category |
The first hierarchical category in which an item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. |
|
Item Name |
The name of an item. |
|
Item List Views |
The number of times an item list was viewed. |
|
Item List Clicks |
The number of times users clicked an item that appeared in a list. |
|
Item Views |
The number of times an item's details were viewed. |
|
Adds To Cart |
The number of times users added items to their shopping carts. |
|
Checkouts |
The number of times users started the checkout process. |
|
Item Purchase Quantity |
The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events. |
|
Item Revenue |
The total revenue from items only, excluding tax and shipping. |
|
eCommerce Purchases |
This metric is not currently compatible between UA and GA4 at the item level. |
| Version | A field created by ChannelMix to differentiate between Universal Analytics and GA4. The value is always "GA4" when data is from a GA4 property. |
| Data Source | A field created by ChannelMix to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
|
Insert Date |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
A segment of a ChannelMix Client's data. For Google Analytics 4 the profile is associated to a Google Analytics Property |
Adobe Analytics (TBD)
Equivalent fields for Adobe are currently under review and will be implemented in the future.