ChannelMix | Website Shopping Stage OneView
Overview
ChannelMix's Website Product OneView is designed to standardize website dimensions and KPIs across multiple web analytics platforms. The data sources that are currently included or planned for implementation are:
- Google Analytics (Universal Analytics (GA3))
- Google Analytics 4
- Adobe Analytics
Activating these datasets will populate this OneView automatically:
- v_ga_ecommerce_shopping_stage
- v_ga4_event
- v_adobe_analytics_product
Google Analytics: Universal to GA4 Priorty
Websites that have both Universal and GA4 data will need to have a transition date to ensure ChannelMix doesn't report on the same website twice. A ChannelMix Profile will be used to determine what UA View and GA4 Property represent the same website data. The transition date will be the first date that ChannelMix has GA4 data available.
In other words, GA4 data for a single ChannelMix Profile will alwasy take priority over Univeral Analytics data from the same profile.
Google Analytics (Universal Analytics (GA3))
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Medium |
Medium - The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none). |
|
Source |
Source - The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct). |
|
Campaign |
Campaign - For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set). |
|
Channel |
Channel Grouping - The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings) |
|
ChannelMix Channel |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
|
Device Platform |
Not available in Universal Analytics |
|
Device Category |
Desktop, laptop, mobile, tablet |
|
Shopping Stage |
Various stages of the shopping experience that users completed in a session, e.g., PRODUCT_VIEW, ADD_TO_CART, CHECKOUT, etc. |
|
Sessions |
Sessions - The total number of sessions. |
|
Shopping Stage Count |
Sessions - The total number of sessions. |
| Version | A field created by ChannelMix to differentiate between Universal Analytics and GA4. The value is always "Universal Analytics" when data is from a Universal Analytics View. |
| Data Source | A field created by ChannelMix to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
|
Insert Date |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |
Google Analytics 4
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Medium |
Session Medium - The medium that initiated a session on your website or app |
|
Source |
Session Source - The source that initiated a session on your website or app |
|
Session Campaign |
Session campaign - The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns |
|
Channel |
The Channel Group associated with an end user's session for this View (defined by the View's Channel Groupings). |
|
ChannelMix Channel |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
|
Device Platform |
The platform on which your app or website ran. (example: web, iOS, or Android) |
|
Device Category |
Device category - The type of device: Desktop, Tablet, or Mobile |
|
Shopping Stage |
Event Name - The name of the event, filtered to shopping related events. |
|
Event Count |
The count of events. |
|
Sessions |
The number of sessions that began on your site or app (event triggered: session_start) |
|
Shopping Stage Count |
Event Count - The count of events. |
| Version | A field created by ChannelMix to differentiate between Universal Analytics and GA4. The value is always "GA4" when data is from a GA4 property. |
| Data Source | A field created by ChannelMix to describe the source of the data. The value is always "Google Analytics" when the data is coming from Google Analytics. |
|
Insert Date |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
A segment of a ChannelMix Client's data. For Google Analytics 4 the profile is associated to a Google Analytics Property |
Adobe Analytics (TBD)
Equivalent fields for Adobe are currently under review and will be implemented in the future.