Adroll | Ad Geo Conversion Standard Dataset
Below are the fields that ChannelMix considers standard for the AdRoll - Ad Geo Conversion dataset. The schedule for AdRoll will refresh the last 30 days every day with a one day lag.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Field Type | Description |
| Report Date | Date | When the conversion happened. |
| Campaign EID | Dimension | The EID of the campaign that served the converting ad. |
| Campaign Type | Dimension | The type of the campaign that served the converting ad. |
| Campaign Name | Dimension | The name of the campaign that served the converting ad. |
| Ad Group EID | Dimension | The EID of the AdGroup that served the converting ad. |
| Ad Group Name | Dimension | The name of the AdGroup that served the converting ad. |
| Ad EID | Dimension | The EID of the ad that resulted in a conversion. |
| Ad Name | Dimension | The name of the ad that resulted in a conversion. |
| Ad Size | Dimension | Size of the converting ad. |
| Advertisable | Dimension | Advertisable data for the group. This is only available when grouping by advertisables (e.g. ‘entity’ = ‘advertisable’). |
| Channel | Dimension | The channel that served the converting ad (Web, Facebook, Email). |
| Device | Dimension | If available, the device where the conversion happened. |
| Country | Dimension | If available, (provided by the network, unavailable on Facebook): the country where the conversion happened. |
| City | Dimension | If available, (provided by the network, unavailable on Facebook): the city where the conversion happened. |
| Attribution Model | Dimension | The attribution model applied at the time of conversion. |
| Attribution Credit | Dimension | The type of credit assigned: “attributed” or “influenced”. |
| Touchpoint Timestamp | Dimension | The last preceding AdRoll touchpoint, such as an impression or click. |
| Last Touch Attribution | Boolean | True if it has been attributed as last touch. |
| First Touch Timestamp | Dimension | When the first AdRoll touch occurred. |
| Last Touch Timestamp | Dimension | When the final AdRoll touch occurred. |
| Days to Conversion First Touch | Whole Number | Time from first AdRoll touch to conversion (days). |
| Days to Conversion Last Touch | Whole Number | Time from last AdRoll touch to conversion (days). |
| Segment EID | Dimension | The Segment EID. |
| Segment Name | Dimension | The Segment Name. |
| Conversion Type | Dimension | There are two types of conversions: “Click through” (CTC), “View through” (VTC) or “Influenced”. |
| AdRoll Conversion ID | Dimension | The unique identifier for the attributed or influenced conversion. |
| Attributed Conversions | Whole Number | The number of conversions attributed to your AdRoll ads based on your selected attribution model. If the impression or click is attributed the conversion, the value will be 1. If the impression or click influenced the conversion, the value will be 0. |
| Attributed Revenue | Decimal | Revenue for the attributed conversions. Only populates if you either specify a fixed conversion value or have enhanced conversion tracking set up. |
| External Data | Dimension | Data recorded by the AdRoll Pixel on the conversion event. |
| Referrer URL | Dimension | URL preceding the conversion. |
| Insert Date | Timestamp | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | The ChannelMix Profile; distinguishes between AdRoll accounts – Contents defined by ChannelMix. |