Data Explained | How are Google Ads Channels defined?
Campaign Type
When you set-up at Google Ad campaign, you are asked to select a campaign type. ChannelMix uses that selection to help determine how we define channel for that campaign.
Below is how we define those channels:
| Campaign Type | ChannelMix Channel |
|---|---|
| Search | = Paid Search |
| Display | = Display |
| Shopping | = Display |
| Video | = Online Video |
| App | = Display |
| Smart | = Display |
Network
If for some reason you do not have a set campaign type, your ChannelMix Channel might default to your selected network type, as seen in the image below.