MIM Overview | Can ChannelMix's cost optimization recommendations account for budgets that are fixed or locked?

Short answer, yes!

Although there is not currently a user interface that can be updated in the reports, budget optimizations can be locked by a ChannelMix support engineer. If your marketing budgets happen to locked in for some channels for the year, please submit a ticket so that so that we can help configure your optimizations to be the most accurate possible.

This update was in response to a product request. Please submit your requests so the ChannelMix product teams know your thoughts and requests!

Community post: Adding Fixed Budget to ChannelMix Model