AI Explained | Why do my platforms look weird for my source level dashboards?
Lauren Lovvorn
Most platform names are easily defined by the source. For example, Facebook Ads data source is also Facebook Ads platform. However, occasionally we have more details from the data source API, like Google Ads, that make things a little less straight forward.
Chances are your odd platform names are coming from Google Ads. You can be sure by setting the filters of your first dashboard tab to only Google Ads data source and looking at the Platforms in a data table.
Below is a breakdown of the Google Ads platforms and a recommended action. All platform recommendations are based of Network selections for your Google Ad.
What do these values mean as “Platform?
- CONTENT
- Network set to Display
- MIXED
- Both Display and Search networks selected
- SEARCH
- Network set to Google Search, no Search Partner’s checked
- SEARCH_PARTNERS
- Network set to Google Search with Search Partners Checked
- UNKNOWN
- Coming from Google Ads, but more information needed.
- UNSPECIFIED
- Coming from Google Ads, but more information needed.
- YOUTUBE_SEARCH
- Advertising Channel Paid Search
- YOUTUBE_WATCH
- Advertising Channel Video
Additional Resources
To learn more about Google Networks, visit Google's Help Center: Google Networks.