GA4 | I use goals to track conversions in UA. What should I use in GA4?
As Universal Analytics (UA) sunsets, so will the concept of goals. Instead, they will be replaced with conversion events. In anticipation of the switch for UA to Google Analytics 4 (GA4), ChannelMix developed a new OneView that will tie both platforms together.
We have three fields for conversions:
| Website Session OneView | GA4 | Universal Analytics |
|---|---|---|
| Conversion Name | Event Name | Goal Number |
| Conversions | Event Count | Goal Count |
| Conversion Value | Event Value | Null |
Learn more about conversions in GA4 in this Google Support article: [UA→GA4] Conversions in Google Analytics 4