As Universal Analytics (UA) sunsets, so will the concept of goals. Instead, they will be replaced with conversion events. In anticipation of the switch for UA to Google Analytics 4 (GA4), ChannelMix developed a new OneView that will tie both platforms together.
We have three fields for conversions:
|Website Session OneView||GA4||Universal Analytics|
|Conversion Name||Event Name||Goal Number|
|Conversions||Event Count||Goal Count|
|Conversion Value||Event Value||Null|
Learn more about conversions in GA4 in this Google Support article: [UA→GA4] Conversions in Google Analytics 4