Rules | What is "contains" versus "equals"? – ChannelMix

An oversite we often see ChannelMix users make while creating Rules in the ChannelMix Control Center is "contains" versus "equals."

Let's take a look at what they each mean:

contains: Will include any field that starts with, ends with, or has the target field in the middle
equals: Must be identical to the target field

Example

I have the following campaign fields:

Let's first look at an example with contains:

campaign contains Back to school

If I use this expression, I will return all three campaign names because they all contain "Back to school".

Now let's see what happens if I use equals:

campaign equals Back to school

This time I will only return the first campaign because the phrases have to match exactly.

If you have questions or are still not sure, drop us a line in Community! We are happy to help clarify further.