Google My Business | Location Daily Performance Standard Dataset
Google My Business is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
The list of fields below is the standard data that ChannelMix pulls related to the Google My Business Daily Performance Report.
The standard look back for this dataset is 7 days with a 1 day lag.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Report Date | Date | The date when the action happened. |
| Location Title | String | The name of the location. |
| Location ID | String | The ID of the location from Google My Business. |
| Store Code | String | The location store code. |
| Location Maps URI | String | The globally unique uniform resource identifier for the location on Google Maps. |
| Location Website URI | String | The globally unique uniform resource identifier for the location's website. |
| Business Impressions Desktop Maps | Decimal | Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Business Impressions Desktop Search | Decimal | Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Business Impressions Mobile Maps | Decimal | Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Business Impressions Mobile Search | Decimal | Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Business Conversations | Decimal | The number of message conversations received on the business profile. |
| Business Direction Requests | Decimal | The number of times a direction request was requested to the business location. |
| Call Clicks | Decimal | The number of times the business profile call button was clicked. |
| Website Clicks | Decimal | The number of times the business profile website was clicked. |
| Business Bookings | Decimal | The number of bookings received from the business profile. |
| Business Food Orders | Decimal | The number of food orders received from the business profile. |
| Insert Date | Dimension | Internal use: when the row was inserted in the table. |
| ChannelMix Profile | Dimension | When needed, distinguishes between Google My Business accounts. |