Cross Channel Paid Media Summary - Overview


The purpose of the Cross Channel Paid Media Summary is to roll-up reporting on multiple paid media channels into one report. The dashboard highlights cross channel comparison and aids as a planning tool for future marketing campaigns. 

This report includes the following data sources:

  • Paid Search
    • Apple Search Ads
    • Bing Ads
    • Google Ads
    • Google Search Ads 360
    • Yahoo! Gemini
  • Paid Social
    • Facebook Ads
    • LinkedIn Ads
    • Pinterest Ads
    • Reddit Ads
    • Snapchat Ads
    • TikTok Ads
    • Twitter Ads
  • Display
    • El Toro
    • Google Campaign Manager
  • Traditional or Other Digital:
    • Digital Media via Google Sheet
    • MNTN (formerly known as SteelHouse)
    • Traditional Media via Google Sheet

This report includes the following dashboards:

Paid Media Summary

This dashboard presents paid media performance metrics at the channel, source, and campaign level. This dashboard includes conversions and associated metrics like cost per conversion and conversion rate.

Media Activity

This dashboard presents media performance metrics at summarized, channel, and source levels. This dashboard includes a comparison graph to easily view the activity per channel and source. 

Forecast Summary

This dashboard utilizes the funnel visual as a baseline to create a forecast. This dashboard should be used as a planning tool for future marketing campaigns.

This report is built on these datasets:

v_oneview_media_and_conversion - An aggregation of media data. 

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