Flashtalking | Creative Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for the Flashtalking Creative Standard dataset. The last 7 days of data are pulled each day. Additional fields are available upon request.
| Field Name | Field Type | Description |
| Report Date | DATE | The date the activity occurred |
| Campaign | STRING | Campaign Name |
| Campaign Id | STRING | Campaign Id |
| Placement | STRING | Placement Name |
| Placement Id | STRING | Placement Id |
| Creative | STRING | Creative Name |
| Creative Id | STRING | Creative Id |
| Site | STRING | Site Name |
| Site Id | STRING | Site Id |
| Dimensions | STRING | Dimensions of the creative |
| Impressions Delivered | FLOAT | Number of impressions the creative received |
| Clicks | FLOAT | Number of clicks the creative received |
| Media Cost Total | FLOAT | The amount spent |
| Insert Date | TIMESTAMP | ChannelMix Field - When the row was inserted into ChannelMix |
|
ChannelMix Profile |
STRING | ChannelMix Field - The descriptive name assigned to this data segment |