Facebook Ads | Creative Dimensions Dataset
Below are the fields Alight Analytics considers standard for Facebook Ads | Creative Dimensions dataset. By default, this dataset is a full refresh everyday.
Note: Facebook limits data availability to the last 37 months.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Type | Description |
| Ad ID | BIGINT | The ad ID |
| Creative Link URL | STRING | Identify a specific landing tab on your Facebook page by the Page tab's URL |
| Creative ID | BIGINT | Unique ID for an ad creative |
| Creative URL Tags | STRING | A set of query string parameters which will replace or be appended to URLs clicked from page post ads, message of the post, and canvas app install creatives only |
| Creative Body | STRING | The body of the ad |
| Creative Title | STRING | Title for link ad, which does not belong to a page |
| Creative Image URL | STRING | A URL for the image for this creative |
| Creative Image Hash | STRING | Image hash for ad creative |
| Creative Object Type | STRING | The type of Facebook object you want to advertise |
| Creative Object Story Spec Link Data Description | STRING | Link description |
| Creative Object Story Spec Link Data Call To Action Type | STRING | The type of the action |
| Creative Object Story Spec Link Data Call To Action Value Link | STRING | The destination link when the CTA button is clicked |
| Creative Object Story Spec Link Data Link | STRING | Link URL |
| Creative Object Story Spec Link Data Message | STRING | The main body of the post |
| Creative Object Story Spec Link Data Name | STRING | Name of the link |
| Creative Object Story Spec Video Data Title | STRING | The title of the video |
| Creative Object Story Spec Video Data Call To Action Type | STRING | The type of the action |
| Creative Object Story Spec Video Data Call To Action Value Link | STRING | The destination link when the CTA button is clicked |
| Creative Object Story Spec Video Data Message | STRING | The main body of the video post |
| Creative Object Story Spec Video Data Image URL | STRING | URL of image to use as thumbnail |
| Creative Effective Object Story ID | INTEGER | ID of a Facebook Page post to use in an ad |
| Insert Date | TIMESTAMP | ChannelMix Field: when the row was inserted into the dataset |
| ChannelMix Profile | STRING | ChannelMix Field: the ChannelMix Profile associated to the data |