ChannelMix | Paid Media Ad OneView Performance and Conversion

Below are the fields for the Paid Media Ad Performance and Conversion OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Media Ad Performance and Conversion OneView configuration are:

  • Bing Ads (v_bing_ad_performance)
  • Bing Ads (v_bing_ad_performance_conversion)
  • Facebook Ads (v_facebook_ads_standard)
  • Facebook Ads (v_facebook_ad_standard_conversion_window)
  • Facebook Ads (v_facebook_ad_creative_dimensions)
  • Google Ads (v_google_ads_ad_performance)
  • Google Ads (v_google_ads_ad_performance_conversion)
  • Google Campaign Manager (v_gcm_standard)
  • Google Campaign Manager (v_gcm_activity)
  • LinkedIn Ads (v_linkedin_ads_creative)
  • LinkedIn Ads (v_linkedin_ads_creative_conversion)
  • Snapchat Ads (v_snapchat_ads)
  • Snapchat Ads (v_snapchat_ads_conversion)
  • Flashtalking (v_flashtalking_creative)
  • Flashtalking (v_flashtalking_conversion)
  • Reddit Ads (v_reddit_ad_standard)
  • Reddit Ads (v_reddit_ad_standard_conversion)
  • TikTok Ads (v_tiktok_ad_standard)
  • TikTok Ads (v_tiktok_ad_standard_conversion)
Field Field Type Description
Report Date Date The date activity occurred
Data Source String The data source from where the record originated
Platform String The platform from where the data originated
Site Publisher Network String The network or site where the ad was served
Account String The account name from the platform the data was pulled
Campaign String The campaign name
Ad Group String The Ad Group or Placement name
Channel String A description of the marketing channel
Ad Type String The type of the Ad
Ad Id String The ID for the ad
Ad Name String The ad name
Createive String The creative name
Display Url String Display URL of the Ad
Image Creative Name String Name for the image ad.
Image Ad Url String The image ad specific value.
Headline String The ad headline for a TextAd.
Description String The descriptive text of an expanded text ad or responsive display ad.
Impressions Integer Total times the ads were served
Clicks Integer Total times the ads were clicked
Cost Decimal Total cost of ads
Video Views Integer
Total number of Video Views
Video Completions Integer

Total number of Video Completions

Conversion Name String
Describes the conversions included in this record
Conversions Decimal
Total conversions based on data source conversion tracking
Click Through Conversions Decimal
Number of times a conversion occurred for the ad, in the attribution window, following a click
view Through Conversions Decimal Number of times a conversion occurred for the ad, in the attribution window, following an impression
Conversion value Decimal
Total conversion value based on data source conversion tracking
ChannelMix Key String The ChannelMix Key associated with the campaign metadata
Insert Date Timestamp
The time in which the record was inserted into ChannelMix - Data freshness indicator
ChannelMix Profile String
A descriptive name for the segment of data from each data source

 

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