Facebook Ads | Standard Conversion Attribution Window Dataset

Below are the fields Alight Analytics considers standard for Facebook Ads | Standard Conversion Attribution Window Dataset dataset.  The difference between this dataset and Facebook Ads | Standard Conversion Dataset is that this dataset includes the following attribution windows:

  • 1-day View-Through
  • 7-day View-Through
  • 28-day View-Through
  • 1-day Click-Through
  • 7-day Click-Through
  • 28-day Click-Through

Note: Facebook Ads considers 7-day Click-Through and 1-day View-Through as the default attribution windows for conversion data.

All descriptive fields are also available in the Facebook Ads | Ads dataset to allow easy analysis/reporting for ad performance metrics.

Facebook Ads data also includes Instagram Ads if you are advertising on both platforms.

The conversions that are being counted in the dataset will be anything that you see under "action_type" with the word "conversion" in it from this link. See the screen shot after the dataset fields table for quick reference.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Type Description
Report Date DATE The date the activity occurred
Campaign STRING The campaign name
Campaign ID BIGINT The campaign ID
Account ID BIGINT The account ID
Account STRING The account name
Ad Set STRING A group of ads
Ad Set ID BIGINT The ad set ID
Ad STRING The ad name
Publisher Platform STRING The platform where the ad was viewed
Device Position STRING The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting.
Platform Position STRING The location on the platform the ad was viewed
Impression Device STRING The device where your last ad was served to someone on Facebook.
Placement STRING Combination of publisher, device, and position
Objective STRING The objective given to the campaign
Conversion Name STRING The name of the conversion
Conversions DECIMAL The number of conversions
Conversion Value DECIMAL The value associated to the conversions
Insert Date TIMESTAMP ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile STRING ChannelMix Field: the ChannelMix Profile associated to the data


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