WhatConverts | Leads Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for the WhatConverts Lead dataset. The last 7 days of data are pulled each day. This is an activate-able dataset through ChannelMix Control Center.

Note on Attribution: WhatConverts does provide attribution options like first click and last click to users, but those MUST be adjusted within the user interface.  Due to API limitations, we are unable to make changes to attribution when we pull the data.

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