Paid Media Campaign Pacing - Overview

Overview

The purpose of the Paid Media Campaign Pacing dashboard is to roll-up reporting on multiple paid media channels and highlights cross channel comparison and aids as a planning tool for future marketing campaigns. 

This report includes the following data sources:

  • Paid Search
    • Apple Search Ads
    • Bing Ads
    • Google Ads
    • Google Search Ads 360
    • Yahoo! Gemini
  • Paid Social
    • Facebook Ads
    • LinkedIn Ads
    • Pinterest Ads
    • Reddit Ads
    • Snapchat Ads
    • TikTok Ads
    • Twitter Ads
  • Display
    • El Toro
    • Google Campaign Manager
  • Traditional or Other Digital
    • Digital Media via Google Sheet
    • MNTN (formerly known as SteelHouse)
    • Traditional Media via Google Sheet

This report includes the following dashboards:

Campaign Pacing

This dashboard presents paid media performance metrics against budgets and goals at a campaign level. This dashboard provides visuals to easily view which campaigns are below or above pace to reach budgets or goals. 

Subcampaign Source Pacing

This dashboard presents paid media performance metrics against budgets and goals at a subcampaign and source level. This dashboard provides visuals to easily view which subcampaigns are below or above pace to reach budgets or goals; as well as the sources that are a part of each subcampaign.

This report is built on these datasets:

v_oneview_media_and_conversion - An aggregation of media data. 

v_keys_subcampaign - A breakdown of budgets, goals, and metadata at a campaign and subcampaign level.

v_keys_source - A breakdown of budgets, goals, and metadata at a source level.

Note: Keys datasets need to be created via the ‘Cross Channel Campaign Configuration’ option in the Import Configuration section of Keys Admin.

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