Notification | Facebook Ads Discrepancies Through the API

The Facebook Ads API is currently delivering data that does not match Facebook Ads user interface (UI). 
 
The API is currently only able to pull “partial” data(opted-in iOS 14 users and android users). The UI, on the other-hand, is applying a statistical model that estimates the total number of users the converted a pixel conversion. This model includes iOS14 users that have opted-out that the API is not capable of capturing at this time. 
 
Facebook is working on addressing Apple’s iOS 14 advertising changes, but has not yet announced an ETA for a solution.Please see Facebook’s articles for additional information: 
Information is also available in our Alight Analytics blog:
Apple Enforces New Opt-In Privacy Rules With the Launch of iOS 14.5
 
We are continuing to monitor this situation daily and will provide updates when available.
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