Teads | Standard Creative Dataset
Taylor Nall
Below are the fields Alight Analytics considers standard for Teads | Standard Creative Dataset. The last 7 days of data are pulled each day. This is an activate-able dataset through ChannelMix Control Center.
Pro Tip: If needing greater than 30 days of data refresh, please let the Product Support team know and they can adjust the refresh window to your preference.
| Field Name | Type | Description |
| Report Date | DATE | Report Date |
| Advertiser Name | STRING | The Advertiser Name |
| Advertiser Id | INT | The Advertiser Id |
| Campaign Name | STRING | The Campaign Name |
| Campaign Id | INT | The Campaign Id |
| Line Item Name | STRING | The Line Item Name |
| Line Item Id | INT | The Line Item Id |
| Creative Name | STRING | The Creative Name |
| Creative Id | INT | The Creative Id |
| Creative Family | STRING | Creative family (Video, Viewable Display, etc) |
| Creative Type | STRING | Creative type (Carousel, Scroller, etc) |
| Device | STRING | Device of the user viewing the ad |
| Country Code | STRING | Country code of the user |
| Country Name | STRING | Country name of the user |
| Creative Portfolio Item | STRING | Commercial name of the creative type |
| Budget Spent | FLOAT | The number of Budget Spent |
| Total Ad Cost | FLOAT | The number of Total Ad Cost |
| Impressions | FLOAT | The number of Impressions |
| Clicks | FLOAT | The number of Clicks |
| Video Starts | FLOAT | The number of Video Starts |
| Video First Quartile | FLOAT | The number of Video First Quartile |
| Video Midpoint | FLOAT | The number of Video Midpoint |
| Video Third Quartile | FLOAT | The number of Video Third Quartile |
| Video Completes | FLOAT | The number of Video Completes |
| Video Completion Rate | FLOAT | Video Completion Rate |
| Clickthrough Rate | FLOAT | Clickthrough Rate |
| Insert Date | TIMESTAMP | ChannelMix Field - When the row was inserted into ChannelMix |
| Channelmix Profile | STRING | ChannelMix Field - The descriptive name assigned to this data segment |