LocaliQ | Display Campaign Performance – ChannelMix

Below are the measures and dimensions Alight Analytics considers standard for LocaliQ - Display Campaign Performance dataset. The data is pulled for the previous 31 days on 1st and 15th of each month.

This dataset can be automatically activated without a ticket through Dataset Activation.

Pro Tip: If a different data pull day is required, please let the Product Support team know and they can adjust the refresh window to your preference.

Field Name	Type	Description
Campaign Name	String	The campaign name
Campaign Global Master Campaign ID	String	Unique identifier for campaign
Campaign Organization	String	Either reachlocal or gannett
Campaign Start Date	String	The campaign start date
Campaign End Date	String	The campaign end date
Campaign Type	String	Type of campaign
Campaign Status	String	The Campaign status
Campaign Spend	Float	Total spend for campaign
Campaign Impressions	Integer	Total impressions for campaign
Campaign Clicks	Integer	Total clicks for campaign
Campaign Form Submissions CT	Float	Total form submission click through for campaign
Campaign Form Submissions VT	Float	Total form submission view through for campaign
Campaign Priority Page Views CT	Float	Total priority page view click through for campaign
Campaign Priority Page Views VT	Float	Total priority page view through for campaign
Campaign Website Visits VT	Float	Total website visits view through for campaign
Campaign Walk Ins	Float	Total walk-ins for campaign
Campaign CTR	Float	Overall click-through rate of campaign
Campaign CPM	Float	Overall click per thousand impressions for campaign
Campaign CPC	Float	Cost per click for campaign
Campaign Cost Per Submission	Float	Total cost per submission for campaign
Campaign Div	Float	Display-influenced visits
Campaign Cpdiv	Float	Cost per display-influenced visit
Campaign Video Full Screen	Float	Number of full-screen video views
Campaign Video Mute	Float	Number of muted video views
Campaign Video Unmute	Float	Number of unmuted video views
Campaign Video Pause	Float	Number of paused video views
Campaign Video Resume	Float	Number of resumed video views
Campaign Video Views	Float	Number of video views
Campaign Video Played To 25 Pct	Float	Number of video views played to 25 percent
Campaign Video Played To 50 Pct	Float	Number of video views played to 50 percent
Campaign Video Played To 75 Pct	Float	Number of video views played to 75 percent
Campaign Completed Views	Float	Total completed views for campaign
Campaign Video Complete Rate	Float	Total video completion rate
Campaign View Thru Rate	Float	Total view-through rate
Campaign Cost Per View	Float	Cost per view
Creatives	String	Name of creative
Report Type	String	Name of report
Earliest Date Available	Date	How far back data is available
Start Date	Date	The start date
End Date	Date	The end date
Time Zone	String	Time zone of data
Interval Size	String	Interval size (none, day, calendar_week, or calendar_month)
Currency	String	Currency for advertiser
Global Master Advertiser Id	String	Identifier for advertiser
Advertiser Name	String	Name of advertiser
Insert Date	DateTime	ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile	String	ChannelMix Field: the ChannelMix Profile associated with the data

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