LocaliQ | Display Campaign Performance

Below are the measures and dimensions Alight Analytics considers standard for LocaliQ - Display Campaign Performance dataset. The data is pulled for the previous 31 days on 1st and 15th of each month.

This dataset can be automatically activated without a ticket through Dataset Activation.

Pro Tip: If a different data pull day is required, please let the Product Support team know and they can adjust the refresh window to your preference.

Field Name

Type

Description

Campaign Name

String

The campaign name

Campaign Global Master Campaign ID

String

Unique identifier for campaign

Campaign Organization

String

Either reachlocal or gannett

Campaign Start Date

String

The campaign start date

Campaign End Date

String

The campaign end date

Campaign Type

String

Type of campaign

Campaign Status

String

The Campaign status

Campaign Spend

Float

Total spend for campaign

Campaign Impressions

Integer

Total impressions for campaign

Campaign Clicks

Integer

Total clicks for campaign

Campaign Form Submissions CT

Float

Total form submission click through for campaign

Campaign Form Submissions VT

Float

Total form submission view through for campaign

Campaign Priority Page Views CT

Float

Total priority page view click through for campaign

Campaign Priority Page Views VT

Float

Total priority page view through for campaign

Campaign Website Visits VT

Float

Total website visits view through for campaign

Campaign Walk Ins

Float

Total walk-ins for campaign

Campaign CTR

Float

Overall click-through rate of campaign

Campaign CPM

Float

Overall click per thousand impressions for campaign

Campaign CPC

Float

Cost per click for campaign

Campaign Cost Per Submission

Float

Total cost per submission for campaign

Campaign Div

Float

Display-influenced visits

Campaign Cpdiv

Float

Cost per display-influenced visit

Campaign Video Full Screen

Float

Number of full-screen video views

Campaign Video Mute

Float

Number of muted video views

Campaign Video Unmute

Float

Number of unmuted video views

Campaign Video Pause

Float

Number of paused video views

Campaign Video Resume

Float

Number of resumed video views

Campaign Video Views

Float

Number of video views

Campaign Video Played To 25 Pct

Float

Number of video views played to 25 percent

Campaign Video Played To 50 Pct

Float

Number of video views played to 50 percent

Campaign Video Played To 75 Pct

Float

Number of video views played to 75 percent

Campaign Completed Views

Float

Total completed views for campaign

Campaign Video Complete Rate

Float

Total video completion rate

Campaign View Thru Rate

Float

Total view-through rate

Campaign Cost Per View

Float

Cost per view

Creatives

String

Name of creative

Report Type

String

Name of report

Earliest Date Available

Date

How far back data is available

Start Date

Date

The start date

End Date

Date

The end date

Time Zone

String

Time zone of data

Interval Size

String

Interval size (none, day, calendar_week, or calendar_month)

Currency

String

Currency for advertiser

Global Master Advertiser Id

String

Identifier for advertiser

Advertiser Name

String

Name of advertiser

Insert Date

DateTime

ChannelMix Field: when the row was inserted into the dataset

ChannelMix Profile

String

ChannelMix Field: the ChannelMix Profile associated with the data

 

 

 

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