LocaliQ | Google Keyword

Below are the measures and dimensions Alight Analytics considers standard for LocaliQ - Google Keyword dataset. The data is pulled for the previous 31 days on 1st and 15th of each month. Please note that the data returned will include google only totals for impressions, clicks, click-through-rate (CTR), media_cost and keywords. It will also show breakdowns per keyword for clicks, media cost, impressions, first page cost-per-click (CPC) and top page cost-per-click.

This dataset can be automatically activated without a ticket through Dataset Activation.

Pro Tip: If a different data pull day is required, please let the Product Support team know and they can adjust the refresh window to your preference.

Field Name

Type

Description

Keyword

String

The keyword name

Clicks

Integer

Clicks for keyword

Media Cost

Float

Cost

Impressions

Integer

Impressions for keyword

First Page CPC

Float

First page cost-per-click (The first page is page 1. Default values of 1 and 15 will be used if not specified)

Top Page CPC

Float

Top page cost-per-click

Report Type

String

Name of report

Earliest Date Available

Date

How far back data is available

Start Date

Date

The start date

End Date

Date

The end date

Time Zone

String

Time zone of data

Global Master Advertiser Id

String

Identifier for advertiser

Page

Float

Page number

Page Size

Float

Number of keywords on page

Insert Date

DateTime

ChannelMix Field: when the row was inserted into the dataset

ChannelMix Profile

String

ChannelMix Field: the ChannelMix Profile associated with the data

 

 

 

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