MNTN | Standard Creative Group Dataset
Jaspreet Sahota
Below are the measures and dimensions that ChannelMix considers standard for the MNTN Standard Creative Group dataset. There is 1 day lag and last 7 days of data are pulled each day.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Field Type | Description |
|
Average Order Value |
Float | The average amount spent on each conversion |
| Completed View Rate | Float | The rate of videos reaching completion |
| Completed Views | Float | The number of videos reaching completion |
| Conversion Rate | Float | The Percentage of Impressions that resulted in a Verified Conversion |
| Conversions | Float | The number of conversions that followed a verified visit |
| Cost Per Acquisition | Float | The Cost per Verified Conversion |
| Cost Per Completed View | Float | Ratio of Total Spend over Completed Views |
| Cost Per Visit | Float | The cost per Verified Visit |
| Cpa | Float | The Cost per Verified Conversion |
| Day | Date | The day in the advertiser's time zone |
| Frequency | Float | The average number of ads served per User |
|
Id |
Integer | The Creative Group ID |
| Impression Conversion Rate | Float | The Percentage of Impressions that resulted in a Conversion |
| Impressions | Integer | The number of ad impressions served |
| Impression Visit Rate | Float | The Percentage of Impressions that resulted in a Verified Visit |
| Name | String | The name of the Creative Group |
| Order Value | Float | The order value that followed a verified visit |
| Return On Ad Spend | Float | The Return on Ad Spend |
| Return On Investment | Float | The Return on Investment |
| Roas | Float | The Verified Return on Ad Spend |
| Roi | Float | The Return on Investment |
| Spend | Float | The amount spent in total |
| User Conversion Rate | Float | The number of users that converted |
| Users Reached | Float | The number of people who received ad impressions |
| User Visit Rate | Float | The Percentage of Users that were served an ad that resulted in a Verified Visit |
| Viewable Impression Rate | Float | The Percentage of Impressions that met the iAB Viewability Standard |
| Viewable Impressions | Integer | The Number of Impressions that met the iAB Viewability Standard |
| Visit Rate | Float | The Percentage of Impressions that resulted in a Verified Visit |
| Visits | Integer | The number of verified visits |
| Insert Date | Timestamp | ChannelMix Field - When the row was inserted into ChannelMix |
| Channelmix Profile | String | ChannelMix Field - The descriptive name assigned to this data segment |