MNTN | Standard Creative Group Dataset
Below are the measures and dimensions that ChannelMix considers standard for the MNTN Standard Creative Group dataset. There is 1 day lag and last 7 days of data are pulled each day.
This dataset can be automatically activated without a ticket through Dataset Activation.
Field Name | Field Type | Description |
Average Order Value |
Float | The average amount spent on each conversion |
Completed View Rate | Float | The rate of videos reaching completion |
Completed Views | Float | The number of videos reaching completion |
Conversion Rate | Float | The Percentage of Impressions that resulted in a Verified Conversion |
Conversions | Float | The number of conversions that followed a verified visit |
Cost Per Acquisition | Float | The Cost per Verified Conversion |
Cost Per Completed View | Float | Ratio of Total Spend over Completed Views |
Cost Per Visit | Float | The cost per Verified Visit |
Cpa | Float | The Cost per Verified Conversion |
Day | Date | The day in the advertiser's time zone |
Frequency | Float | The average number of ads served per User |
Id |
Integer | The Creative Group ID |
Impression Conversion Rate | Float | The Percentage of Impressions that resulted in a Conversion |
Impressions | Integer | The number of ad impressions served |
Impression Visit Rate | Float | The Percentage of Impressions that resulted in a Verified Visit |
Name | String | The name of the Creative Group |
Order Value | Float | The order value that followed a verified visit |
Return On Ad Spend | Float | The Return on Ad Spend |
Return On Investment | Float | The Return on Investment |
Roas | Float | The Verified Return on Ad Spend |
Roi | Float | The Return on Investment |
Spend | Float | The amount spent in total |
User Conversion Rate | Float | The number of users that converted |
Users Reached | Float | The number of people who received ad impressions |
User Visit Rate | Float | The Percentage of Users that were served an ad that resulted in a Verified Visit |
Viewable Impression Rate | Float | The Percentage of Impressions that met the iAB Viewability Standard |
Viewable Impressions | Integer | The Number of Impressions that met the iAB Viewability Standard |
Visit Rate | Float | The Percentage of Impressions that resulted in a Verified Visit |
Visits | Integer | The number of verified visits |
Insert Date | Timestamp | ChannelMix Field - When the row was inserted into ChannelMix |
Channelmix Profile | String | ChannelMix Field - The descriptive name assigned to this data segment |