Below are the measures and dimensions Alight Analytics considers standard for the SteelHouse Standard Creative Group dataset. There is 1 day lag and last 7 days of data are pulled each day.

*This dataset can be automatically activated without a ticket through Dataset Activation.*

Field Name |
Field Type |
Description |

Average Order Value |
Float | The average amount spent on each conversion |

Completed View Rate | Float | The rate of videos reaching completion |

Completed Views | Float | The number of videos reaching completion |

Conversion Rate | Float | The Percentage of Impressions that resulted in a Verified Conversion |

Conversions | Float | The number of conversions that followed a verified visit |

Cost Per Acquisition | Float | The Cost per Verified Conversion |

Cost Per Completed View | Float | Ratio of Total Spend over Completed Views |

Cost Per Visit | Float | The cost per Verified Visit |

Cpa | Float | The Cost per Verified Conversion |

Day | Date | The day in the advertiser's time zone |

Frequency | Float | The average number of ads served per User |

Id |
Integer | The Creative Group ID |

Impression Conversion Rate | Float | The Percentage of Impressions that resulted in a Conversion |

Impressions | Integer | The number of ad impressions served |

Impression Visit Rate | Float | The Percentage of Impressions that resulted in a Verified Visit |

Name | String | The name of the Creative Group |

Order Value | Float | The order value that followed a verified visit |

Return On Ad Spend | Float | The Return on Ad Spend |

Return On Investment | Float | The Return on Investment |

Roas | Float | The Verified Return on Ad Spend |

Roi | Float | The Return on Investment |

Spend | Float | The amount spent in total |

User Conversion Rate | Float | The number of users that converted |

Users Reached | Float | The number of people who received ad impressions |

User Visit Rate | Float | The Percentage of Users that were served an ad that resulted in a Verified Visit |

Viewable Impression Rate | Float | The Percentage of Impressions that met the iAB Viewability Standard |

Viewable Impressions | Integer | The Number of Impressions that met the iAB Viewability Standard |

Visit Rate | Float | The Percentage of Impressions that resulted in a Verified Visit |

Visits | Integer | The number of verified visits |

Insert Date | Timestamp | ChannelMix Field - When the row was inserted into ChannelMix |

Channelmix Profile | String | ChannelMix Field - The descriptive name assigned to this data segment |

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