Google Ads | Geo Performance Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Geo Performance dataset. There is a one day lag on Google Ads, and data is pulled for the previous 30 days.
NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Type | Description |
| Report Date | Date | The date the activity occurred. |
| Account Descriptive Name | Dimension |
The descriptive name of the Customer account. NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix. |
| External Customer ID | Dimension | The Customer ID. |
| Campaign ID | Dimension | The ID of the Campaign. |
| Campaign Name | Dimension | The Campaign name. |
| Campaign Status | Dimension | The Campaign status. |
| Ad Group ID | Dimension | The ID of the Ad Group. |
| Ad Group Name | Dimension | The name of the AdGroup. |
| Ad Group Status | Dimension | Status of the AdGroup. |
| Network | Dimension |
The network type. |
|
Campaign Advertising Channel Type |
Dimension |
The primary serving target for ads within the campaign. |
|
Campaign Advertising Channel Sub-Type |
Dimension |
Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type. |
| Device | Dimension | Device type where the impression was shown. |
| Location Type | Dimension | The type of location. Location of interest |
| Country Criteria ID | Whole Number | ID of the country Location associated with the impression |
| Region Criteria ID | Whole Number | ID of the region Location associated with the impression |
| Impressions | Whole Number | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| Clicks | Whole Number | The number of clicks. |
| Cost | Float | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| Conversions | Float | The number of conversions for all conversion actions that you have opted into optimization. |
| Conversion Value | Float | The sum of conversions values for all conversions. |
| All Conversions | Float | Best estimate of the total number of conversions that Google Ads drives |
| All Conversion Value | Float | The total value of all of your conversions, including those that are estimated |
| View Through Conversions | Float | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
| Video Views | Whole Number | The number of times your video ads were viewed |
| Insert Date | Timestamp | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Google Ads accounts – Contents defined by Alight. |