Google Ads | Geo Performance Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Geo Performance dataset. There is a one day lag on Google Ads, and data is pulled for the previous 30 days.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type Description
Report Date Date The date the activity occurred.
Account Descriptive Name Dimension

The descriptive name of the Customer account.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

External Customer ID Dimension The Customer ID.
Campaign ID Dimension The ID of the Campaign.
Campaign Name Dimension The Campaign name.
Campaign Status Dimension The Campaign status.
Ad Group ID Dimension The ID of the Ad Group.
Ad Group Name Dimension The name of the AdGroup.
Ad Group Status Dimension Status of the AdGroup.
Network Dimension

The network type.

Campaign Advertising Channel Type

Dimension

The primary serving target for ads within the campaign.

Campaign Advertising Channel Sub-Type

Dimension

Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type.

Device Dimension Device type where the impression was shown.
Location Type Dimension The type of location. Location of interest
Country Dimension Name of the country location of interest
Country Criteria ID Whole Number ID of the country Location associated with the impression
Region Dimension Name of the region location of interest
Region Criteria ID Whole Number ID of the region Location associated with the impression
City Dimension Name of the city location of interest
City Criteria ID Whole Number ID of the city Location associated with the impression
Metro Dimension Name of the metro location of interest
Metro Criteria ID Whole Number ID of the metro Location associated with the impression
Impressions Whole Number Count of how often your ad has appeared on a search results page or website on the Google Network.
Clicks Whole Number The number of clicks.
Cost Float The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Conversions Float The number of conversions for all conversion actions that you have opted into optimization.
Conversion Value Float The sum of conversions values for all conversions.
All Conversions Float Best estimate of the total number of conversions that Google Ads drives
All Conversion Value Float The total value of all of your conversions, including those that are estimated
View Through Conversions Float The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
Video Views Whole Number The number of times your video ads were viewed
Insert Date Timestamp Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Google Ads accounts – Contents defined by Alight.

 

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