AI Explained | What does seasonality in my dashboard mean?
Lauren Lovvorn
Optimizing your budget around seasonality can help you more effectively maximize your return on investment. And great news, our AI model was recently updated to include seasonality! This extra layer of data provides insights into your strongest (and weakest) performance periods based on days of the week, months, and US-based holidays.
Using Seasonality to Understand your Predicted Recommendations
The seasonality section of your dashboard helps make sense of the recommendations on the planning tab of your dashboards. If, for example, the dashboard says a goal is unattainable, or seems unusually high compared to the previous period, it could be a result of seasonality.
Check the seasonality section of the model tab to see these trends. A large negative impact might result in smaller numbers than the previous period, while a large positive impact might result in higher numbers than you expected based on past performance.
Take a look at the seasonality section of our dashboard below and continue reading to learn more about how to use it!
Day of the Week Seasonality
Seeing the days of the week where you are performing at your best can help develop strategies such as what day of the week to launch or end a campaign. In addition, it can provide insights on when to make social media posts, send out emails, or offer coupons to clients to result in higher engagement.
Monthly Seasonality
Awareness of monthly seasonality can help you strategize your marketing spend long term. You can run specific campaigns and promotions to capitalize on these trends with special offers certain times of year, while spending less in the off-seasons where you know your ROI will be lower.
Holidays
Understanding holiday trends around your business can help you make informed decisions such as increasing your marketing spend during peak holiday shopping periods to take advantage of increased consumer demand. This knowledge enables you to plan your promotions and campaigns, such as special holiday-themed deals or targeted ad campaigns that capitalize on increased consumer spending.