Adobe Analytics | Event Standard Dataset
Brendon Reimer
Below are the measures and dimensions that ChannelMix considers standard for the Adobe Analytics Event dataset. There is a 1 day lag and data is pulled for the last 3 days at 0230 Central Time every day.
Please note that not all of these fields will populate in the standard dataset and ChannelMix OneViews. The nature of Adobe Analytics reporting is very customizable, which makes it difficult for ChannelMix to predict which fields you need in your reporting. We pull a small set of standard dimensions and metrics that are available through the API, but further customization may be needed to align the dataset to your reporting needs. Any dimensions that are not pulled will display "Not Available" as their values. Please submit a ticket to the Platform Support team for customization.
This dataset can be automatically activated without a ticket through Dataset Activation with the fields that we identified as standard, but it may require further customization due to the custom nature of Adobe Analytics reporting.
| Field Name | Is Standard Field | Type | Description |
|---|---|---|---|
| Report Date | True | Datetime | Adobe Analytics Field Name: datetime Description: The timestamp for the activity. |
| Campaign | True | Dimension | Adobe Analytics Field Name: campaign Description: The name of the marketing campaign. |
| Source | False | Dimension | The domain of the website that a visitor used to arrive at the site. |
| Medium | False | Dimension | The medium that initiated a session on your website or app. |
| Channel | True | Dimension | Adobe Analytics Field Name: marketingchannel Description: The most recent marketing channel a visitor matches with during that visitor's engagement period. |
| Device Platform | False | Dimension | The platform on which your app or website ran. (example: web, iOS, or Android) |
| Device Category | False | Dimension | The type of device on which your website or mobile app ran. (example: Desktop, Tablet, or Mobile) |
| Page Path | True | Dimension | Adobe Analytics Field Name: pageurl Description: The URLs on the site. |
| Event Category | False | Dimension | The category of the target event. |
| Event Action | False | Dimension | The name of the target event action. |
| Event Label | False | Dimension | The label for the target event. |
| Event Name | True | Dimension |
Adobe Analytics Field Name: pageevent |
| Event Count | True | Decimal |
Adobe Analytics Field Name: pageevents |
| Event Value | False | Decimal |
The value of the target events. |
| Event Duration | False | Decimal |
The duration of the target events. |
| Conversion Name | False | Dimension |
The name of the target conversion. |
| Conversions | False | Decimal |
The count of conversions. |
| Conversion Value | False | Decimal |
The value of conversions. |
| Leads | True | Decimal |
Adobe Analytics Field Name: campaigninstances |
| Lead Value | False | Decimal |
The value of the leads. |
| Insert Date | True | Dimension | ChannelMix field - the timestamp when the row was inserted |
| ChannelMix Profile | True | Dimension | ChannelMix field - the descriptive name associated to this segment of data |