Adobe Analytics | Page Standard Dataset
Below are the measures and dimensions that ChannelMix considers standard for the Adobe Analytics Page dataset. There is a 1 day lag and data is pulled for the last 3 days at 0230 Central Time every day.
Please note that not all of these fields will populate in the standard dataset and ChannelMix OneViews. The nature of Adobe Analytics reporting is very customizable, which makes it difficult for ChannelMix to predict which fields you need in your reporting. We pull a small set of standard dimensions and metrics that are available through the API, but further customization may be needed to align the dataset to your reporting needs. Any dimensions that are not pulled will display "Not Available" as their values. Please submit a ticket to the Platform Support team for customization.
This dataset can be automatically activated without a ticket through Dataset Activation with the fields that we identified as standard, but it may require further customization due to the custom nature of Adobe Analytics reporting.
| Field Name | Is Standard Field | Type | Description |
|---|---|---|---|
| Report Date | True | Datetime | Adobe Analytics Field Name: datetime Description: The timestamp for the activity. |
| Campaign | True | Dimension | Adobe Analytics Field Name: campaign Description: The name of the marketing campaign. |
| Source | False | Dimension | The domain of the website that a visitor used to arrive at the site. |
| Medium | False | Dimension | The medium that initiated a session on your website or app. |
| Channel | True | Dimension | Adobe Analytics Field Name: marketingchannel Description: The most recent marketing channel a visitor matches with during that visitor's engagement period. |
| Device Platform | False | Dimension | The platform on which your app or website ran. (example: web, iOS, or Android) |
| Device Category | False | Dimension | The type of device on which your website or mobile app ran. (example: Desktop, Tablet, or Mobile) |
| Ad Content | False | Dimension | The ad text. |
| Keyword | True | Dimension | Adobe Analytics Field Name: datetime Description: The timestamp for the activity. |
| Page Path | True | Dimension | Adobe Analytics Field Name: pageurl Description: The URLs on the site. |
| Page Views | True | Decimal | Adobe Analytics Field Name: pageviews Description: |
| Unique Page Views | False | Decimal | Unique Pageviews represent the number of Visits during which the specified page, or group of pages, was viewed at least once. |
| Entrances | True | Decimal | Adobe Analytics Field Name: entries Description: The number of times visitors to the site first land on a given page to start their session. |
| Exits | True | Decimal | Adobe Analytics Field Name: exits Description: The number of times a given dimension item is captured as the last value in a visit. |
| Bounces | True | Decimal | Adobe Analytics Field Name: bounces Description: The number of times a visitor leaves the site after viewing only one page. |
| Page Duration | True | Decimal | Adobe Analytics Field Name: averagetimespentonpage Description: The average amount of time visitors spend on a page. |
| Insert Date | True | Dimension | ChannelMix field - the timestamp when the row was inserted |
| ChannelMix Profile | True | Dimension | ChannelMix field - the descriptive name associated to this segment of data |