Adobe Analytics | Product Standard Dataset
Brendon Reimer
Below are the measures and dimensions that ChannelMix considers standard for the Adobe Analytics Product dataset. There is a 1 day lag and data is pulled for the last 3 days at 0230 Central Time every day.
Please note that not all of these fields will populate in the standard dataset and ChannelMix OneViews. The nature of Adobe Analytics reporting is very customizable, which makes it difficult for ChannelMix to predict which fields you need in your reporting. We pull a small set of standard dimensions and metrics that are available through the API, but further customization may be needed to align the dataset to your reporting needs. Any dimensions that are not pulled will display "Not Available" as their values. Please submit a ticket to the Platform Support team for customization.
The fields below also may not be available depending on the configuration of your Adobe Analytics account. During our review, we noticed that some of these fields, like item category, item name, adds to cart, removes from cart, etc., are not available if the nature of an institution's business is not ecommerce.
This dataset can be automatically activated without a ticket through Dataset Activation with the fields that we identified as standard, but it may require further customization due to the custom nature of Adobe Analytics reporting.
| Field Name | Is Standard Field | Type | Description |
|---|---|---|---|
| Report Date | True | Datetime | Adobe Analytics Field Name: datetime Description: The timestamp for the activity. |
| Campaign | True | Dimension | Adobe Analytics Field Name: campaign Description: The name of the marketing campaign. |
| Source | False | Dimension | The domain of the website that a visitor used to arrive at the site. |
| Medium | False | Dimension | The medium that initiated a session on your website or app. |
| Channel | True | Dimension | Adobe Analytics Field Name: marketingchannel Description: The most recent marketing channel a visitor matches with during that visitor's engagement period. |
| Device Platform | False | Dimension | The platform on which your app or website ran. (example: web, iOS, or Android) |
| Device Category | False | Dimension | The type of device on which your website or mobile app ran. (example: Desktop, Tablet, or Mobile) |
| Item Category | True | Dimension | Adobe Analytics Field Name: category Description: The product category of the hit. If your implementation uses the 'products' variable, this can help you see metrics about the product category, such as top sellers or most viewed. |
| Item Name | True | Dimension | Adobe Analytics Field Name: product Description: Shows the name of the product in the hit. If your implementation uses the products variable, it can help you understand metrics about your products, such as top sellers or most viewed. |
| Keyword | False | Dimension | The words or phrases used when entering the site through a paid or natural (unpaid) search link. |
| Item List Views | False | Decimal | The number of times the product appeared in a product list. |
| Item List Clicks | False | Decimal | The number of times users clicked the product when it appeared in the product list. |
| Item Views | True | Decimal | Adobe Analytics Field Name: productinstances Description: The number of times any product was viewed. |
| Adds to Cart | True | Decimal | Adobe Analytics Field Name: cartadditions Description: The number of times a visitor added something to their cart. |
| Removes from Cart | True | Decimal | Adobe Analytics Field Name: cartremovals Description: The number of times a visitor removes an item from their online shopping cart during a session. |
| Checkouts | True | Decimal | Adobe Analytics Field Name: checkouts Description: The number of times visitors to the site initiated the checkout process to purchase a product or service. |
| Item Purchase Quantity | True | Decimal | Adobe Analytics Field Name: units Description: The total number of products purchased within all orders. |
| Item Revenue | True | Decimal | Adobe Analytics Field Name: revenue Description: The monetary amount of products purchased within all orders. |
| Total Revenue | False | Decimal | The total revenue for the transaction, if different than Item Revenue. |
| Purchases | True | Decimal | Adobe Analytics Field Name: orders Description: The total number of purchase events made on your site. |
| Cart Views | True | Decimal | Adobe Analytics Field Name: cartviews Description: The number of times a visitor viewed their shopping cart. |
| Sessions | True | Decimal | Adobe Analytics Field Name: visits Description: The number of sessions across all visitors on the site. |
| Insert Date | True | Dimension | ChannelMix field - the timestamp when the row was inserted |
| ChannelMix Profile | True | Dimension | ChannelMix field - the descriptive name associated to this segment of data |