Below are the measures and dimensions that ChannelMix considers standard for the Adobe Analytics Product Hour dataset. There is a 1 day lag and data is pulled for the last 3 days at 0230 Central Time every day.
Please note that not all of these fields will populate in the standard dataset and ChannelMix OneViews. The nature of Adobe Analytics reporting is very customizable, which makes it difficult for ChannelMix to predict which fields you need in your reporting. We pull a small set of standard dimensions and metrics that are available through the API, but further customization may be needed to align the dataset to your reporting needs. Any dimensions that are not pulled will display "Not Available" as their values. Please submit a ticket to the Platform Support team for customization.
The fields below also may not be available depending on the configuration of your Adobe Analytics account. During our review, we noticed that some of these fields, like item category, item name, adds to cart, removes from cart, etc., are not available if the nature of an institution's business is not ecommerce.
This dataset can be automatically activated without a ticket through Dataset Activation with the fields that we identified as standard, but it may require further customization due to the custom nature of Adobe Analytics reporting.
|Field Name||Is Standard Field||Type||Description|
|Report Date||True||Datetime||Adobe Analytics Field Name: datetime
Description: The timestamp for the activity.
|Hour||True||Dimension||Adobe Analytics Field Name: daterangehour
Description: The hour that a given metric occurred (rounded down).
|Campaign||True||Dimension||Adobe Analytics Field Name: campaign
Description: The name of the marketing campaign.
|Source||True||Dimension||Adobe Analytics Field Name: referringdomain
The domain of the website that a visitor used to arrive at the site.
|Medium||False||Dimension||The medium that initiated a session on your website or app.|
|Channel||True||Dimension||Adobe Analytics Field Name: marketingchannel
Description: The most recent marketing channel a visitor matches with during that visitor's engagement period.
|Device Platform||False||Dimension||The platform on which your app or website ran. (example: web, iOS, or Android)|
|Device Category||False||Dimension||The type of device on which your website or mobile app ran. (example: Desktop, Tablet, or Mobile)|
|Item Category||False||Dimension||Description: The product category of the hit. If your implementation uses the 'products' variable, this can help you see metrics about the product category, such as top sellers or most viewed.|
|Item Name||False||Dimension||Description: Shows the name of the product in the hit. If your implementation uses the products variable, it can help you understand metrics about your products, such as top sellers or most viewed.|
|Sessions||True||Decimal||Adobe Analytics Field Name: visits
Description: The number of sessions across all visitors on the site.
|Bounces||True||Decimal||Adobe Analytics Field Name: bounces
Description: The number of times a visitor leaves the site after viewing only one page.
|Page Views||True||Decimal||Adobe Analytics Field Name: pageviews
Description: Shows the number of times a given dimension item was set or persisted on a page.
|Session Duration||True||Decimal||Adobe Analytics Field Name: averagetimespentonsite
Description: The total amount of time visitors interact with a specific dimension item, per sequence with a dimension item.
|New Users||True||Decimal||Adobe Analytics Field Name: newengagements
Description: The number of times a visitor matches a marketing channel for the first time in that visitor's engagement period.
|Transactions||True||Decimal||Adobe Analytics Field Name: orders
Description: The total number of purchase events made on your site.
|Total Revenue||True||Decimal||Adobe Analytics Field Name: revenue
Description: The monetary amount of products purchased within all orders.
|Conversions||True||Decimal||Adobe Analytics Field Name: pageevents
Description: Specific user interactions or actions that occur on the site, such as clicks, form submissions, video plays, downloads, and other custom events.
|Insert Date||True||Dimension||ChannelMix field - the timestamp when the row was inserted|
|ChannelMix Profile||True||Dimension||ChannelMix field - the descriptive name associated to this segment of data|