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Google Search Ads 360

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Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1 - InfoTrust

ChannelMix API connection is built around the Google Search Ads 360 API. Search Ads 360 is Google's all-in-one platform for managing and optimizing search engine marketing campaigns. Use the following guides to help answer questions about ChannelMix's connection.

(status)Connection Guide

Currently Supported Version: v2
Attribution Window: n/a
Time Zone Reporting:

Search Ads 360 uses the following time zones to determine the date on which actions, such as clicks and conversions, occur:

  • Engine metrics and social engagement metrics use the engine account’s time zone.

    You set the time zone in the engine account itself before the first sync into Search Ads 360. After the first sync, any time-zone changes you make in the engine will be ignored by Search Ads 360.

    You can view an engine account's time zone by adding the Account time zone column to the Engine accounts tab.

  • Visits use the engine account's time zone.

source: https://support.google.com/searchads/answer/2980229
API Limitations: n/a
Backfill Limitations:

Standard source activation allows for up to 731 days of backfill (see Dataset Activation). 
Refresh Limit: Each ChannelMix client can refresh no more than 10,000 days' worth of Google Search Ads 360 data across all profiles per month (see Dataset Refresh). 

Connection Authentication

The connection to Google Search Ads 360 is made via Oauth2.0 Authorization. 

Checkout this article for a general overview of the connection process!

Profile Association and Values

  • Manager ID
  • Customer Client ID

Each ChannelMix profile is defined as a Manager ID and Customer Client ID. 

Required User Permission Levels

To connect to the Search Ads 360 API, you need a Google Account and appropriate permissions granted to that account from Search Ads 360. 
See Permissions Documentation

2024 API Migration

A new reporting API was released in Q2 2024. These are the details of the update.

The previous Search Ads 360 is going away, this article goes over the changes that are happening with the Search Ads 360 API. ChannelMix has an integration in user acceptance testing (UAT) at this time to make sure everything is ready for the upcoming migration. There will be two new fields under the Google Search Ads 360 connection, Manager ID and Customer Client ID. These new fields are part of the new integration and more information can be found here About manager accounts in the new Search Ads 360.

  • These fields are not required, all current ingestions will continue to use the original integration and the Advertiser and Agency IDs already provided.

 We will keep you informed as we approach the migration to the new Google Search Ads 360 Reporting API. For more detailed information about the changes, refer to the Upgrade to the new Search Ads 360 resource.

Data Guide

Lag Time: 1 day
Span: 30 days

ChannelMix has the following report types available. 

Report Type API Source Documentation ChannelMix Datasets
Available report types can be found here
  • Refer to the documentation for additional information on a specific report.

 

Reporting Guide

Type of Application: Paid Search

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