Google Search Ads 360

Integrating Google Analytics 360 with Search Ads 360 (or SA360, Previously Known as DoubleClick Search or DS): Part 1 - InfoTrust

ChannelMix API connection is built around the Google Search Ads 360 API. Search Ads 360 is Google's all-in-one platform for managing and optimizing search engine marketing campaigns. Use the following guides to help answer questions about ChannelMix's connection.

🔌Connection Guide

Currently Supported Version:	v2
Attribution Window:	n/a
Time Zone Reporting:	Search Ads 360 uses the following time zones to determine the date on which actions, such as clicks and conversions, occur: Engine metrics and social engagement metrics use the engine account’s time zone. You set the time zone in the engine account itself before the first sync into Search Ads 360. After the first sync, any time-zone changes you make in the engine will be ignored by Search Ads 360. You can view an engine account's time zone by adding the Account time zone column to the Engine accounts tab. Visits use the engine account's time zone. source: https://support.google.com/searchads/answer/2980229
API Limitations:	n/a
Backfill Limitations:	Standard source activation allows for up to 731 days of backfill (see Dataset Activation).
Refresh Limit:	Each ChannelMix client can refresh no more than 10,000 days' worth of Google Search Ads 360 data across all profiles per month (see Dataset Refresh).

Connection Authentication

The connection to Google Search Ads 360 is made via Oauth2.0 Authorization.

Checkout this article for a general overview of the connection process!

Profile Association and Values

Each ChannelMix Profile will be associated to one Advertiser ID and one Agency ID.

Be prepared to provide us the Advertiser ID and Agency ID for the ChannelMix Profile you are requesting to be setup. The easiest way to find these in the user interface is to navigate to Search Ads 360 Campaign Management and select the specific advertiser for which you'd like to pull data. Once you are there you should be able to get these values out of the URL:

ay=20100000000XXXXXX (Agency ID)

av=21700000001XXXXXX (Advertiser ID)

Required User Permission Levels

To connect to the Search Ads 360 API, you need a Google Account and appropriate permissions granted to that account from Search Ads 360.
See Permissions Documentation

Data Guide

Lag Time:	1 day
Span:	30 days

ChannelMix has the following report types available.

Report Type	API Source Documentation	ChannelMix Datasets
Available report types can be found here	Refer to the documentation for additional information on a specific report.	Ad Ad Conversion Ad Group Ad Group Conversion Campaign Campaign Conversion Keyword Keyword Conversion

Reporting Guide

Type of Application:	Paid Search

Data Sources