ChannelMix | Attribution Interaction OneView
ChannelMix's Attribution OneView (v_oneview_attribution_interaction) tells the story of the customer journey over the course of several sessions. Each record corresponds to a step/session that a user started within that journey, indicating what date_hour_minute the session started, the channel associated with that session, and if a conversion(s) occurred during that session.
Prerequisites
- For Google Analytics, ChannelMix Conversion Tracking (CCT) must be implemented
- Specifically, GA4 tracking must include channelmix_id and channelmix_timestamp
Sources
- Google Analytics 4 (v_ga4_session_channelmix_id_datehourminute)
- Google Analytics Universal Analytics (v_ga_session_channelmix_id_datehourminute)
- Adobe Analytics -- Coming Soon!
Fields
Below are the fields for the Attribution Interaction OneView dataset.
|
OneView Field Name |
Description |
|
Report Date |
The date the activity occurred. |
|
Date Hour Minute |
The timestamp in which the session was started, including the date, hour, and minute. |
|
Data Source |
The data source from where the record originated |
|
ChannelMix Type |
A description of the marketing channel strategy e.g. Paid, Owned, or Earned |
| Platform | The platform from where the data originated |
| Account | The account name from the platform the data was pulled |
|
ChannelMix Channel |
A description of the marketing channel |
| Source | The source that initiated a session on your website or app |
| Medium | The medium that initiated a session on your website or app |
| User ID | The ID of the user associated with the session. |
| Sessions | The number of sessions that began on your site or app |
| Conversion Name | The name(s) of the conversion(s) that occurred during this session |
| Conversions | The count of conversion for this session |
| Conversion Value | The value for the conversion |
|
Insert Date |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
A segment of a ChannelMix Client's data. |