LinkedIn

ChannelMix API connection is built around LinkedIn's Marketing Developer Platform. LinkedIn Ads is a paid advertising platform on LinkedIn that allows businesses to promote their products and services to a targeted professional audience. Use the following guides to help answer questions about ChannelMix's connection.

🔌Connection Guide

Currently Supported Version:	Marketing version 202309
Attribution Window:	The documented default conversion window for post-click conversions is 30 days and view-through conversions is 7 days.
Time Zone Reporting:	UTC
API Limitations:	Rate limits vary by endpoint and are defined at both the user and ChannelMix application level. ChannelMix handles the necessary throttling internally to account for the individual endpoint rate limits.
Backfill Limitations:	Standard source activation allows for up to 731 days of backfill (see Dataset Activation). Lead Generation Report only returns data for past 90 days.
Refresh Limit:	Each ChannelMix client can refresh no more than 5,000 days worth of LinkedIn data across all profiles per month (see Dataset Refresh).

Connection Authentication

The connection to LinkedIn is made via Oauth2.0 Authorization.

Checkout this article for a general overview of the connection process!

Please note: LinkedIn's API requires users to reconnect about once a year for security reasons. This means that you'll just need to go into the LinkedIn credential within Channelmix Control Center, click the edit button next to the credential, and then select "Reconnect".

Profile Association and Values

Each ChannelMix profile will be associated to one Company ID and one Ads Account ID.

Required User Permission Levels

The LinkedIn account used to connect must have Admin level access.

Data Guide

Lag Time:	1 day
Span:	7 days

Report Type	API Source Documentation	ChannelMix Datasets
Ad Account	Ad Account Documentation	Ad Creative Conversion
Ad Analytics	Ad Analytics Documentation	Ad Creative
Ad Analytics Statistics	Statistics Finder Documentation	Ad Creative Conversion
Campaigns	Campaigns	Ad Creative Conversion Ad Creative
Campaign Groups	Campaign Groups	Ad Creative Conversion Ad Creative
Company Statistic Followers	Organization Follower Statistics	Company Statistic
Conversions	Conversion Tracking	Ad Creative Conversion
Creatives	Creatives	Ad Creative Conversion Ad Creative
Followers	Organization Follower Count	Follower
Follower Statistics	Organization Follower Statistics	Follower
Lead Generation	Ads Lead Sync	Ad Creative
Updates	Posts Documentation Network Update Social Actions Share Statistics for UGC Posts Video Analytics for UGC Posts	Update
Update Statistics	Organization Share Statistics	Update

Reporting Guide

Type of Application:	Paid and Organic Social

Data Sources