ChannelMix API connection is built around LinkedIn's Marketing Developer Platform. LinkedIn Ads is a paid advertising platform on LinkedIn that allows businesses to promote their products and services to a targeted professional audience. Use the following guides to help answer questions about ChannelMix's connection.
Connection Guide
| Currently Supported Version: | Marketing version 202405 |
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| Attribution Window: | The documented default conversion window for post-click conversions is 30 days and view-through conversions is 7 days. |
| Time Zone Reporting: | UTC |
| API Limitations: | Rate limits vary by endpoint and are defined at both the user and ChannelMix application level. ChannelMix handles the necessary throttling internally to account for the individual endpoint rate limits. |
| Backfill Limitations: |
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| Refresh Limit: | Each ChannelMix client can refresh no more than 5,000 days worth of LinkedIn data across all profiles per month (see Dataset Refresh). |
Connection Authentication
The connection to LinkedIn is made via Oauth2.0 Authorization.
Checkout this article for a general overview of the connection process!
Please note: LinkedIn's API requires users to reconnect about once a year for security reasons. This means that you'll just need to go into the LinkedIn credential within Channelmix Control Center, click the edit button next to the credential, and then select "Reconnect".
Profile Association and Values
Each ChannelMix profile will be associated to one Company ID and one Ads Account ID.
The Company ID is for social data and the Ads Account ID is for Ads data. Both are marked as optional, however you will need to provide at least one or the other depending on the data you want to get from the API.
Required User Permission Levels
The LinkedIn account used to connect must have Admin level access.
Data Guide
| Lag Time: | 1 day |
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| Span: | 7 days |
| Report Type | API Source Documentation | ChannelMix Datasets |
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| Ad Account | ||
| Ad Analytics | ||
| Ad Analytics Statistics | ||
| Campaigns | ||
| Campaign Groups | ||
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Company Statistic Followers
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| Conversions | ||
| Creatives | ||
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Followers
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Follower Statistics
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| Leads By Form | ||
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Updates
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Update Statistics
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Reporting Guide
| Type of Application: | Paid and Organic Social |
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Relevant OneViews
- Ecommerce Pipeline OneView
- Lead Generation Pipeline Oneview
- Paid Media OneView Performance and Conversion
- Paid Social OneView Performance and Conversion
- Social Follower OneView
- Social Post OneView
- Social Summary Post OneView
- Social Summary Hashtag OneView