ChannelMix | Keyword Query Search Oneview
Below are the fields for the Keyword Query Search OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Keyword Query Search OneView configuration are:
- Apple Search Ads (v_apple_search_ads_keywords)
- Bing Search Query (v_bing_keyword)
- Bing Webmaster Query Stats (v_bing_webmaster_query_stat)
- Google Analytics 4 (v_ga4_session/v_ga4_event_keyword_conversion)
- Google Analytics UA (v_ga_session)
- Google Ads Search Query (v_google_ads_api_search_query_performance)
- Google Search Ads 360 (v_search_ads_360_keyword)
- Google Search Console Top Queries (v_google_search_console_top_queries)
| Field | Field Type | Description |
| Report Date | Date | The date that your post was created |
| Data Source | String | The data source from where the record originated |
| Data Source Type | String |
The type of data source (search or website) |
| ChannelMix Type | String |
A description of the marketing channel type |
| Platform | String | The platform from where the data originated |
| ChannelMix Channel | String |
A description of the marketing channel |
| Campaign | String |
The campaign name |
| Keyword | String |
The keyword name |
| Query | String | The search terms |
| Query Match Type | String | Match type of query to keyword |
| Device Category | String | The device where the ad was viewed |
| Impressions | String | The number of times the post was viewed |
| Clicks | Integer | Total times the ads were clicked |
| Cost | Float | Total cost |
| Average Position | Float | The Average position of your ad |
| Sessions | Whole Number | The number of sessions that began on your website or application. |
| Conversion Name | String | A description of the conversion |
| Conversions | Float |
The count of conversion events. |
| Conversion Value | Float | Total conversion value |
| Insert Date | Timestamp |
The time in which the record was inserted into ChannelMix - Data freshness indicator
|
| Channelmix Profile | String |
A descriptive name for the segment of data from each data source
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