The Keyword Performance Summary dashboard is designed to show keyword performance across channels to solidify a cohesive keyword strategy.
This takes information from both paid and organic search efforts into one dashboard.
Marketers in charge of SEO for a website may lose visibility into some of the Paid Search efforts and keyword performance. The Keyword Performance Summary template dashboard was developed to combine performance and engagement across paid and organic channels down to the keyword level.
By selecting a date range, you can compare impressions, clicks, sessions and conversions over a prior period for your paid and organic search results. You have the option to filter by ChannelMix Profile and Website Conversion. There is also a dynamic dimension that allows you to view the detailed report by either Keyword or Query.
Paid Search Keyword Summary
Get a closer look at your paid keyword performance on the Paid Search Keyword Summary page. You can compare metrics over time and review how users are matching to your keywords. There is a detailed report at the bottom that lets you dynamically review your keywords for cost, impressions, clicks, and conversions by campaign or match type.
Supported BI Tools
The Keyword Performance Summary Dashboard is available in Tableau and PowerBI.
This report includes the following data sources:
- Apple Ads
- Bing Ads
- Google Ads
- Google Search Ads 360
- Bing Webmaster
- Google Search Console
- Google Analytics UA
- Google Analytics 4