Amazon Ads | All Ads Standard Dataset
This article details the fields ChannelMix considers standard for Amazon Ads. Data is pulled daily for the last 30 days with a 1 day lag.
|
Field |
Type | Description |
|
Report Date |
Date | Date |
| Ad Type | Text | Type of Sponsored Ad |
| Campaign Name | Text | The name associated with a campaign. |
| Campaign ID | Whole Number | The ID associated with a campaign. |
| Ad Group Name | Text | The name of the ad group as entered by the advertiser. |
| Ad Group ID | Whole Number | Unique numerical ID of the ad group. |
| Ad ID | Whole Number | Unique numerical ID of the ad. |
| Impressions | Whole Number | Total number of ad impressions. |
| Clicks | Whole Number | Total number of clicks on an ad. |
| Cost | Decimal | Total cost of ad clicks. |
| Views | Whole Number | The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter). (Sponsored Brands video-only metric). |
| Video Complete Views | Whole Number | The number of impressions where the video was viewed to 100%. (Sponsored Display and Sponsored Brands Only) |
| Purchases | Whole Number | Number of attributed conversion events occurring within 14 days of an ad click or view. (Sponsored Display and Sponsored Brands Only) |
| Purchases Clicks | Whole Number | Number of attributed conversion events occurring within 14 days of an ad click. (Sponsored Display and Sponsored Brands Only) |
| Add To Cart Clicks | Whole Number | Number of times shoppers added a brand's products to their cart, attributed to an ad click. (Sponsored Display and Sponsored Brands Only) |
| Units Sold Clicks | Whole Number | Number of attributed units sold within 14 days of an ad click. (Sponsored Display and Sponsored Brands Only) |
| Purchases Promoted Clicks | Whole Number | Number of attributed conversion events occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. (Sponsored Display Only) |
| Attributed Sales Same SKU 14d | Whole Number | Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. (Sponsored Products only) |
| Insert Date | Timestamp | ChannelMix Field: when the row was inserted into the dataset. |
| ChannelMix Profile | Text | ChannelMix Field: the ChannelMix Profile associated with the data. |