Marketing Impact Modeling Release Notes
ChannelMix MIM Upgrade - Time-Varying and Time-Varying Seasonality Components
Now the mode can account for variations in your marketing spend and day of the week seasonality varying over time.
Learn more in MIM Overview | How can my model account for strategy changes over time?
ChannelMix MIM Upgrade - Trend Component
Now the model can account for variations in your baseline data over time.
Learn more in MIM Overview | How does my model determine trends?
ChannelMix MIM Upgrade - User-Defined Optimization
August 2024
Now you can set your own budget within our model!
Learn more in MIM Planning Summary | Can I set my own budget in my model?
ChannelMix MIM Upgrade - Control Datasets
March 2024
Control Datasets allow you to inform the model of additional influences like sales or promotions that could be influencing your model.
Learning more in MIM Control Datasets | All about ChannelMix Control Datasets
ChannelMix MIM Upgrade - Organizational Level Optimization
February 2024
OLO allows your multi-business Marketing Impact Model™ to produce results at both the client level and an aggregated level. So if you are a ChannelMix client who runs models different for multiple branches of your business (e.g., you are an agency with multiple clients or you are a brand with multiple locations) within the same dashboard, you might be eligible for this product.
Learn more in MIM Multiple Business Units | Is Organizational Level Optimization Right for Me?
ChannelMix MIM Upgrade - Traditional Sources
January 2024
Our model now treats traditional media differently when training your data so that you get more accurate recommendations across all media types.
Learn more in MIM Overview | How is traditional media treated differently in the MIM?
Pacing Performance Added to the ChannelMix Suite
August 2023
The Pacing Performance Tab has been added to our Paid Media dashboards within the ChannelMix Suite.
Learn more in MIM | Pacing Summary User Guide.
Multi-Business Models Now Available
April 2023
Multiple business units are now supported within one model.
Learn more in MIM Multiple Business Units | If I have multiple business units, can I view my models together in one dashboard?