Spotify Ads | Ad Performance Dataset
This article details the fields ChannelMix considers standard for Spotify Ads. Data is pulled daily for the last 30 days with a 1 day lag.
|
Field |
Type | Description |
|
Report Date |
Date | Date |
| Ad ID | Text | Ad Identifier |
| Ad Name | Text | Name of Ad |
| Ad Status | Text | Ad Status |
| Ad Set ID | Text | Ad Set Identifier |
| Ad Set Name | Text | Ad Set Name |
| Ad Set Status | Text | Ad Set Status |
| Campaign ID | Text | Campaign Identifier |
| Campaign Name | Text | Campaign name |
| Campaign Status | Text | Campaign Status |
| Asset Type | Text | Type of Asset (Audio, Image, or Video) |
| Asset ID | Text | Asset Identifier |
| Asset Name | Text | Name of Asset |
| Impressions | Whole Number | The number of times an ad has been served. |
| Clicks | Whole Number | The number of impressions in which your ad was clicked. |
| Spend | Decimal | The total amount spent in this campaign. |
| Video Views | Whole Number | The number of times your video played for at least 3 seconds -- NOTE: Only available for campaigns with the video views objective. |
| Starts | Whole Number | The number of times a user starts hearing/viewing your ad. |
| First Quartiles | Whole Number | The number of users who listened or viewed 25% of the ad's total length. |
| Midpoints | Whole Number | The number of users for which the ad played to the midpoint of the ads total length. |
| Third Quartiles | Whole Number | The number of users who listened or viewed 75% of the ad's total length. |
| Completes | Whole Number | The number of ads served that was played to the end. |
| Reach | Whole Number | The number of unique users who received your ad. |
| CTR | Decimal | The percentage of ads that were clicked. |
| Paid Listens | Whole Number | The number of listens for a CPCL campaign where a user did NOT skip the ad -- NOTE: Applies to active audio/CPCL campaigns only |
| Paid Listens Reach | Whole Number | The number of unique users who had a paid listen for this CPCL campaign -- NOTE: Applies to active audio/CPCL campaigns only |
| Off Spotify Impressions | Whole Number | The number of ads served off of Spotify. |
| ChannelMix Profile | Text | ChannelMix Field: when the row was inserted into the dataset. |
| Insert_date | Timestamp | ChannelMix Field: the ChannelMix Profile associated with the data. |