Amazon DSP | Creative Activity Standard Dataset
This article details the fields ChannelMix considers standard for Amazon DSP. Data is pulled daily for the last 28 days with a 1 day lag.
|
Field |
Type | Description |
|
Report Date |
Date |
Date |
| Order Name | Text | Order name. |
| Order ID |
Whole Number |
A unique identifier assigned to an order. |
| Order Start Date | Timestamp |
The first day a line item within an order is eligible to run. |
| Order End Date | Timestamp | The last day a line item within an order is eligible to run. |
| Order Budget | Decimal | The total amount of money that be consumed by an order. |
| Order External ID | Whole Number | A user defined identifier for an order or line item. |
| Order Currency | Text | Order currency. |
| Line Item name | Text | Line item name. |
| Line Item ID | Whole Number | A unique identifier assigned to a line item. |
| Line Item Start Date | Timestamp | The first day a line item is eligible to run. |
| Line Item End Date | Timestamp | The last day a line item is eligible to run. |
| Line Item Budget | Decimal | The total amount of money that be consumed by a line item. |
| Line Item External ID | Whole Number | Line item custom ID optionally entered by user. |
| Advertiser Name | Text | Advertiser name. |
| Advertiser ID | Whole Number | A unique identifier assigned to an advertiser. |
| Creative Name | Text | Creative name. |
| Creative ID | Whole Number | A unique identifier assigned to a creative. When this is different from creativeAdId, creativeId cannot be used in our /dsp/creatives endpoints. |
| Creative Type | Text | The type of creative (for example static image, third party, or video). |
| Creative Size | Text | The dimensions of the creative in pixels. |
| Creative Ad ID | Whole Number | A unique identifier assigned to a creative. When this is different from creativeId, creativeAdId is the value that can be used in our /dsp/creatives endpoints. |
| Entity ID | Text | Entity (seat) ID. |
| Impressions | Whole Number | The number of times an ad was displayed. |
| Click Throughs | Whole Number | A click on an ad that directs the user to a destination outside of the creative. |
| Video Complete | Whole Number | The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed. |
| Video Started Views | Whole Number | The number of video started pixel conversions attributed to ad impressions. |
| Subscribe Views 14d | Whole Number | The number of Subscribe conversions attributed to an ad view. |
| Subscribe Clicks 14d | Whole Number | The number of Subscribe conversions attributed to an ad click. |
| ATC Views 14d | Whole Number | The number of Add to Cart conversions attributed to ad impressions. |
| ATC Clicks 14d | Whole Number | The number of add to cart conversions attributed to ad click-throughs. |
| Purchases Views 14d | Whole Number | The number of purchases attributed to ad impressions. |
| Purchases Clicks 14d | Whole Number | The number of purchases attributed to ad click-throughs. |
| Total Cost | Decimal | The total amount of money spent on running the campaign not including 3P fees paid by the agency. |
| Insert Date | Timestamp | ChannelMix Field: when the row was inserted into the dataset. |
| ChannelMix Profile | Text | ChannelMix Field: the ChannelMix Profile associated with the data. |