Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Group dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Account Descriptive Name |
Dimension |
The descriptive name of the Customer account. |
|
External Customer ID |
Whole Number |
The Customer ID. |
|
Campaign |
Dimension |
The Campaign name. |
|
Campaign ID |
Dimension |
The Campaign ID. |
|
Campaign Status |
Dimension |
The Campaign status. |
|
Ad Group |
Dimension |
The Ad Group name. |
|
Ad Group ID |
Dimension |
The Ad Group ID. |
|
Ad Group Status |
Dimension |
Status of the ad group. |
|
Network |
Dimension |
The network type. |
|
Device |
Dimension |
Computers, mobile devices with full browsers, and tablets with full browsers |
|
Impressions |
Whole Number |
Count of how often your ad has appeared on a search results page or website on the Google Network. |
|
Clicks |
Whole Number |
The number of clicks. |
|
Cost |
Currency |
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
|
Total Conversion Value |
Currency |
The sum of conversion values for all conversions. |
|
Conversions |
Whole Number |
The number of conversions for all conversion actions that you have opted into optimization. |
|
View-Through Conversions |
Whole Number |
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
|
Absolute Top Impression Percentage |
Decimal Fraction |
Percentage of ad impressions shown as the first ad above the organic search results. |
|
Search Absolute Top Impression Share |
Dimension |
Impressions received at the absolute top location divided by the estimated number of impressions the ad was eligible to receive in that location. |
|
Search Absolute Top Impression Share Measure |
Decimal Fraction |
The same field as above converted to a decimal. Field values that are <10% have been converted to .1. |
|
Search Top Impression Share |
Decimal Fraction |
Impressions received anywhere above the organic search results, compared to the estimated number of impressions the ad was eligible to receive in that location. |
|
Top Impression Percentage |
Decimal Fraction |
Percentage of ad impressions shown anywhere above the organic search results. |
|
Video Quartile 100 Rate |
Decimal Fraction |
Percentage of impressions where the viewer watched all of your video. |
|
Video Quartile 25 Rate |
Decimal Fraction |
Percentage of impressions where the viewer watched 25% of your video. |
|
Video Quartile 50 Rate |
Decimal Fraction |
Percentage of impressions where the viewer watched 50% of your video. |
|
Video Quartile 75 Rate |
Decimal Fraction |
Percentage of impressions where the viewer watched 75% of your video. |
|
Video Views |
Whole Number |
The number of times your video ads were viewed. |
|
Insert Date |
DateTime |
Internal use: when the row was inserted in the table |
|
ChannelMix Profile |
Dimension |
When needed, distinguishes between Google AdWords accounts – Contents defined by Alight. |
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