Below are the fields Alight Analytics considers standard for Google Ads - Keyword dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.
The keyword dataset will only include ads that run on the Google Search Network. Ads that run on the Google Display Network are not included because those ads do not have related keywords.
NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Account Descriptive Name |
Dimension |
The descriptive name of the Customer account. NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix. |
|
External Customer ID |
Whole Number |
The Customer ID. |
|
Campaign |
Dimension |
The Campaign name. |
|
Campaign ID |
Dimension |
The Campaign ID. |
|
Campaign Status |
Dimension |
The Campaign status. |
|
Ad Group |
Dimension |
The Ad Group name. |
|
Ad Group ID |
Dimension |
The Ad Group ID. |
|
Ad Group Status |
Dimension |
Status of the ad group. |
|
Network |
Dimension |
The network type. |
|
Campaign Advertising Channel Type |
Dimension |
The primary serving target for ads within the campaign. |
|
Campaign Advertising Channel Sub-Type |
Dimension |
Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type. |
|
Keyword |
Dimension |
The keyword text (criteria). |
|
Device |
Dimension |
Device |
|
Keyword ID |
Dimension |
The Keyword ID. |
|
Keyword Match Type |
Dimension |
The match type for the Keyword. |
|
Clicks |
Whole Number |
The number of clicks. |
|
Impressions |
Whole Number |
Count of how often your ad has appeared on a search results page or website on the Google Network. |
|
Cost |
Float |
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
|
Conversions |
Float |
The number of conversions for all conversion actions that you have opted into optimization. |
|
Conversion Value |
Float |
The sum of conversion values for all conversions. |
|
View-Through Conversions |
Float |
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
|
Absolute Top Impression Percentage |
Float |
Percentage of ad impressions shown as the first ad above the organic search results. |
|
Search Absolute Top Impression Share |
Float |
Impressions received at the absolute top location divided by the estimated number of impressions the ad was eligible to receive in that location. |
|
Search Top Impression Share |
Float |
Impressions received anywhere above the organic search results, compared to the estimated number of impressions the ad was eligible to receive in that location. |
|
Top Impression Percentage |
Float |
Percentage of ad impressions shown anywhere above the organic search results. |
|
Insert Date |
Timestamp |
Internal use: when the row was inserted in the table |
|
ChannelMix Profile |
Dimension |
When needed, distinguishes between Google AdWords accounts – Contents defined by Alight. |
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