Google Ads | Keyword Standard Dataset – ChannelMix

Below are the fields Alight Analytics considers standard for Google Ads - Keyword dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.

The keyword dataset will only include ads that run on the Google Search Network. Ads that run on the Google Display Network are not included because those ads do not have related keywords.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name	Type	Description
Report Date	Date	The date the activity occurred.
Account Descriptive Name	Dimension	The descriptive name of the Customer account. NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.
External Customer ID	Whole Number	The Customer ID.
Campaign	Dimension	The Campaign name.
Campaign ID	Dimension	The Campaign ID.
Campaign Status	Dimension	The Campaign status.
Ad Group	Dimension	The Ad Group name.
Ad Group ID	Dimension	The Ad Group ID.
Ad Group Status	Dimension	Status of the ad group.
Network	Dimension	The network type.
Campaign Advertising Channel Type	Dimension	The primary serving target for ads within the campaign.
Campaign Advertising Channel Sub-Type	Dimension	Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type.
Keyword	Dimension	The keyword text (criteria).
Device	Dimension	Device
Keyword ID	Dimension	The Keyword ID.
Bid Match Type	Dimension	The match type that you bid on for the keyword.
Delivered Match Type	Dimension	The match type that the keyword was delivered on.
Goal	Dimension	The name of the goal you set for the conversions you want, meaning actions customers take after clicking your ad.
Goal Type	Dimension	The type of conversion goal.
Clicks	Whole Number	The number of clicks.
Impressions	Whole Number	Count of how often your ad has appeared on a search results page or website on the Google Network.
Cost	Float	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Conversions	Float	The number of conversions for all conversion actions that you have opted into optimization.
Conversion Value	Float	The sum of conversion values for all conversions.
All Conversions	Float	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
All Conversions Value	Float	The value of all conversions.
View-Through Conversions	Float	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
Absolute Top Impression Percentage	Float	Percentage of ad impressions shown as the first ad above the organic search results.
Search Absolute Top Impression Share	Float	Impressions received at the absolute top location divided by the estimated number of impressions the ad was eligible to receive in that location.
Search Top Impression Share	Float	Impressions received anywhere above the organic search results, compared to the estimated number of impressions the ad was eligible to receive in that location.
Top Impression Percentage	Float	Percentage of ad impressions shown anywhere above the organic search results.
Insert Date	Timestamp	Internal use: when the row was inserted in the table
ChannelMix Profile	Dimension	When needed, distinguishes between Google AdWords accounts – Contents defined by Alight.

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