Bing | Ad Group Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Bing - Ad Group dataset. There is a one day lag on Bing and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
Field Name | Type | Description |
Report Date | Date | The date the activity occurred. |
Account | Dimension | The account name |
Account Number | Dimension | The Bing Ads assigned number of an account. |
Account ID | Dimension | The Bing Ads assigned identifier of an account. |
Campaign | Dimension | The campaign name |
Campaign ID | Dimension | The ID of the campaign. |
Ad Group | Dimension | The ad group name |
Ad Group ID | Dimension | The ID of the ad group. |
Device | Dimension | The device type. |
Network | Dimension | The network type. |
Impressions | Whole Number | The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions. |
Clicks | Whole Number | The number of times that the ads in the account were clicked |
Conversions | Whole Number | The number of action completions by a customer after viewing your ad. |
Average Position | Decimal Fraction | The average position of the ad on a webpage |
Cost | Currency | The cost per click (CPC) summed for each click. |
Insert Date | Dimension | Internal use: when the row was inserted in the table |
ChannelMix Profile | Dimension | When needed, distinguishes between Bing accounts – Contents defined by Alight. |