Below are the measures and dimensions Alight Analytics considers standard for Bing - Ad Group dataset. There is a one day lag on Bing and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|The date the activity occurred.
|The account name
|The Bing Ads assigned number of an account.
|The Bing Ads assigned identifier of an account.
|The campaign name
|The ID of the campaign.
|The ad group name
|Ad Group ID
|The ID of the ad group.
|The device type.
|The network type.
|The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions.
|The number of times that the ads in the account were clicked
|The number of action completions by a customer after viewing your ad.
|The average position of the ad on a webpage
|The cost per click (CPC) summed for each click.
|Internal use: when the row was inserted in the table
|When needed, distinguishes between Bing accounts – Contents defined by Alight.